Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Vol 30 No 2 (2023)

Pengembangan Pemasaran Susu Kambing Melalui Media Sosial pada CV Rokir Farm, Kabupaten Agam, Sumatera Barat

Ratni Prima Lita (Manajemen, Universitas Andalas, Indonesia)
Indri Juliyasri (Fakultas Peternakan, Universitas Andalas, Indonesia)
Sri Melia (Fakultas Peternakan, Universitas Andalas, Indonesia)
Devi Yulia Rahmi (Manajemen, Universitas Andalas, Indonesia)
Fatma Poni Mardiah (Manajemen, Universitas Andalas, Indonesia)
Meuthia Meuthia (Manajemen, Universitas Andalas, Indonesia)
Rahmat Eka Putra (Unknown)



Article Info

Publish Date
14 Jun 2023

Abstract

CV Rokir Farm, Agam Regency, West Sumatra Province, produced a long-established business. It is engaged in dairy farming to produce goat's milk. The main problem is developing product quality that can upgrade the marketing product's performance. This community service activity aimed to increase business growth, develop product competitiveness to reach markets outside the Agam Regency and accelerate the diffusion of technology and management from universities to partners. The activity was carried out in 3 stages: preparation, implementation, monitoring and evaluation. The result of this activity was an increase in promotion through social media. This activity resulted in several suggestions, such as 1) Partners are invited to continue activities to control the production process from raw materials to finished products, 2) Partners continue to increase the use of social media for online marketing and increase traditional marketing to expand marketing, 3) Computer investment is needed for development products, 4) It is necessary to develop galleries and farmer's cooperatives to help business growth, and 5) There is a need for vigorous promotion to market products.

Copyrights © 2023






Journal Info

Abbrev

jwa

Publisher

Subject

Computer Science & IT Medicine & Pharmacology Social Sciences Other

Description

Jurnal Warta Pengabdian Andalas (JWA) Jurnal Warta Pengabdian Andalas (JWA) is a scientific journal managed by LPPM Universitas Andalas. This journal accepts articles related to community services for Indonesian society in field of both life and social sciences. It is published four times in a year, ...