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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen dan Kewirausahaan (JMDK) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal Samudra Ekonomi dan Bisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Applied Engineering and Technological Science (JAETS) International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Inspirasi Binsis dan Manajemen
Devi Yulia Rahmi
Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Devi Yulia Rahmi; Yolanda Rozalia; Dessi Nelty Chan; Qisthina Anira; Ratni Prima Lita
Journal of Economics, Business, & Accountancy Ventura Vol 20, No 2 (2017): August - November 2017
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.1126

Abstract

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
Model Keterkaitan Inovasi Produk, Citra Merek, Persepsi Nilai dan Intensi Pembelian Produk Kerajinan Tenun Kubang di Sumatera Barat Ratni Prima Lita; Ranny Fitriana Faisal; Devi Yulia Rahmi; Mulia Gusmai; Meuthia Meuthia
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3290

Abstract

The aims of this study are to determine and analyze the relationship product innovation, brand image, perceived value and purchase intention in the craft of weaving in the district of Kubang. This study uses a purposive sampling technique with 145 respondents of weaving crafts. The criteria of the sample are consumers (individuals) who know the products weaving. The data  analysis uses Partial Least Square-SEM with software Smart PLS. The result of this study shows that : 1) brand image has a significant effect on the perceived value, 2) product innovation has a significant effect on the brand image,  3) perceived value has a significant effect on the purchase intention, and 4) brand image and product innovation are not able to provide a significant effect on purchase intention.https://doi.org/10.26905/jmdk.v7i2.3290 
HIDROPONIK SEBAGAI BENTUK PEMANFAATAN LAHAN SEMPIT UNTUK PENINGKATAN PENDAPATAN RUMAH TANGGA DI NAGARI SUNGAI KAMUYANG Devi Yulia Rahmi; Ranny Fitriana Faisal; Agestayani Agestayani; Susiana Susiana; Winny Alna Marlina; Fatma Poni Mardiah; Erizal Erizal; Faisal Ali Ahmad; Musbatiq Srivani
Jurnal Hilirisasi IPTEKS Vol 3 No 1 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.186 KB) | DOI: 10.25077/jhi.v3i1.389

Abstract

Narrow land is a problem for conventional agriculture to grow crops Management of small area can be overcome with a hydroponic system that utilizes technology in farming. Small area owned by households can be maximized for agriculture. However, household stigma is still fixed on conventional agriculture by managing large tracts of land. This stigma must then be changed by giving literacy to households about farming using the hydroponic method. Based on this understanding, Department of Management Campus II Universitas Andalas held socialization and training with the theme "Utilizing Small Area to Increase Household Incomes, Through Cultivation Using the Hydroponic System". The primary purpose of this activity is to provide knowledge through training to residents of the Nagari Sungai Kamuyang on the use of hydroponic systems. Another goal is to provide interest in business opportunities that can be generated from farming using the hydroponic system, exploring the creativity of citizens in the use of narrow land, and producing clean and healthy plants. The dedication method uses lectures, hands-on practice, and discussion with speakers. Community service activities are carried out at the Kamuyang Nagari guardian's office. In organizing this training, the participants are equipped with necessary knowledge related to hydroponics, and then directly practice farming with the hydroponic wick system. The community expects activities like this to continue to be carried out in the framework of better community empowerment.
PENGEMBANGAN METODE PEMASARAN MELALUI DIGITAL MARKETING BAGI PRODUK UMKM DI NAGARI KAMANG MUDIAK KECAMATAN KAMANG MAGEK KABUPATEN AGAM Asniati Bahari; Devi Yulia Rahmi; Jefril Rahmadoni; Khairil Anwar
Jurnal Hilirisasi IPTEKS Vol 5 No 1 (2022)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v5i1.592

Abstract

Digital marketing is the marketing of goods or services that are targeted, measurable, and interactive by using digital technology to reach many consumers. Through the scheme to build a Nagari at Andalas University, the authors carry out service by providing socialization and direct digital marketing practices to MSME actors. This activity is very necessary, considering that SMEs in Nagari Kamang Mudiak, Kamang Magek District, Agam Regency, have been doing traditional marketing through direct sales to consumers. Thus, this training was carried out for MSME actors in the Kamang Mudiak village. The purpose of this activity is to (1) provide knowledge as well as training to MSME actors to increase the marketing of MSME products with digital marketing methods, (2) increase the knowledge of MSME actors in Nagari Kamang Mudiak related to the types of digital marketing, and (3) MSMEs are able to market their products digitally. This activity is carried out using the lecture method and then the participants practice directly how to do product marketing digitally with their respective social media. The training which was attended by 36 participants succeeded in achieving the goal because the participants were able to market their products with various types of digital marketing media through WhatsApp Business, Facebook Marketplace, Instagram and Shopee. After training, MSME actors can place their own using WhatsApp Business, Facebook Marketplace, Instagram and Shopee. MSME actors and the nagari government hope that service activities like this will continue to be carried out in the context of business continuity for MSME actors in Kamang Mudiak Nagari.
Pengembangan Produk Kerajinan Kelompok Anyaman Mansiang Taratak Sejahtera dalam Rangka Meningkatkan Kinerja Pemasaran Ratni Prima Lita; Henmaidi Henmaidi; Meuthia Meuthia; Devi Yulia Rahmi; Fatma Poni Mardiyah
Warta Pengabdian Andalas Vol 28 No 3 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.3.153-159.2021

Abstract

A business of Anyaman Mansiang in Taratak, Lima Puluh Kota Regency, West Sumatra Province has existed for a long time and is a hereditary business. One of the groups of craftsmen of this Mansiang leaf is the Sejahtera Group. The problems faced by partners are product development and lack of marketing performance. The purpose of this activity was to increase business growth, develop product competitiveness, accelerate technology and management diffusion from university to partners. In particular, the activity's objective was to develop mansiang leaf handicraft products in the Taratak Sejahtera woven mansiang group. The activity was carried out in 3 stages, namely the preparation stage, starting with socialization and obtaining permits with related institutions, contacting craftsmen to decide on the activity schedule and preparing activity modules, and preparing for the implementation of activities. The production aspect implementation stage used quality control methods, training methods on product variations, practical methods for tidying up products, training methods for product creation, and business consulting. At the monitoring and evaluation stage, activities were carried out to evaluate the implementation of activities and monitor the performance of activities. The activity results were related to quality control, increased product variety, increased product neatness and yarn that matches the color of the webbing, development of design innovation, and quality improvement to target the middle and upper segments. Mentoring activities need to be continued to help the business of the Taratak Sejahtera woven mansiang group continue to perform well.
Inovasi Produk Berbasis Desain Digital pada Tenun Kubang di Kabupaten Limapuluh Kota Ratni Prima Lita; Meuthia Meuthia; Sari Surya; Devi Yulia Rahmi
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 4 NOMOR 2 SEPTEMBER 2020 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.787 KB) | DOI: 10.30595/jppm.v4i2.7180

Abstract

Tenun Kubang merupakan salah satu produk unggulan daerah Kabupaten Liampuluh Kota yang mempunyai keunikan motif. Motif masih dirancang secara manual, sehingga pengrajin membutuhkan waktu yang lama mendesain dan kesulitan berkreasi. Agar pengrajin lebih mudah mendesain motif maka dilakukan kegiatan pengembangan motif melalui desain digital. Mitra dari kegiatan ini adalah Tenun Kubang H.Ridwan By yang berlokasi di Kenagarian Kubang Kabupaten Limapuluh Kota. Tujuan dari kegiatan pengabdian adalah agar pengelola dan pengrajin Tenun Kubang mampu mendesain motif dan warna serta mendapatkan informasi tentang trend mode, dengan menggunakan corel draw dan fotoshop.. Metode yang digunakan adalah metode latihan, praktek dan konsultasi bisnis. Dengan kegiatan ini, mitra mampu mendesai motif secara digital, sehingga produk yang dihasilkan lebih menarik. Kegiatan pengabdian ini sangat penting dilakukan karena inovasi produk yang dilakukan melalui pengembangan motif berbasis digital membuat produk yang dihasilkan lebih diminati oleh konsumen dan meningkatnya variasi produk yang dihasilkan.
Pendampingan Nagari Wisata Berbasis Sustainable Tourism Development di Nagari Sikabu-kabu Tanjung Haro Padang Panjang Nur Ari Sufiawan; Verinita Verinita; Ranny Fitriana Faisal; Weriantoni Weriantoni; Bintang Rizky Abdullah Majo Saibah; Yindrizal Yindrizal; Susiana Susiana; Faisal Ali Ahmad; Devi Yulia Rahmi; Musbatiq Srivani
Warta Pengabdian Andalas Vol 28 No 3 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.3.305-311.2021

Abstract

Nagari Sikabu-kabu Tanjung Haro Padang Panjang is the the main gate in the regency of Lima Puluh Kota and should be foremost Nagari. The tourism sector has beautiful natural conditions and a great view of Talang and Kayu Kolek panorama. The purpose of the service was to develop Nagari Sikabu-kabu Tanjung Haro Padang Panjang as a tourist village. It would attract tourists to travel, which is carried out with a tourism village development strategy. Through Sustainable Tourism Development (STD) steps by conducting Focus Group Discussion (FGD) activities with the community, including tourism managers, Micro Small and Medium Enterprises (MSME) actors, and the leaders of Nagari. The methods used were lectures, discussions, business consultations, and assistance in creating and managing Nagari tourism websites. This activity might provide insights into managing a touristic village by increasing the knowledge and skills of the Nagari tourism managers and community surroundings.
Pengembangan Anyaman Mansiang dengan Inovasi Produk dan Pemasaran dengan Media Sosial di Taratak Kenagaraian Kubang, Kecamatan Guguak Kabupaten Lima Puluh Kota Ratni Prima Lita; Verinita Verinita; Ranny Fitriana Faisal; Bintang Rizky Abdullah Majo Saibah; Werianton Weriantoni; Syuryatman Desri; Winny Alna Marlina; Erizal Nazaruddin; Devi Yulia Rahmi; Fatma Poni Mardiyah; Nur Ari Sufiawan
Warta Pengabdian Andalas Vol 29 No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.29.1.61-66.2022

Abstract

Taratak village is one of the Jorongs in Nagari Kubang, Guguak District, Lima Puluh Kota Regency, and West Sumatra. Taratak is a natural village with a creative business, namely Mansiang leaf craft. There are seven groups of Mansiang leaf craftsmen in Taratak. The social activity was carried out in 3 stages, namely the preparation stage, starting with obtaining permits, socializing with related institutions, and contacting artisans to decide on the schedule for activities. Activities were carried out using training, practice and mentoring methods. At the monitoring and evaluation stage, activities were carried out to evaluate and monitor the implementation of activities. The results of the activity include product innovation with embroidery, increasing product variants, and creating social media for marketing, i.e. Facebook, Twitter and Instagram.
Faktor-faktor yang Mempengaruhi Kinerja dan Peran Marketing Capability sebagai Pemediasi pada UKM Pengolahan Makanan Ranny Fitriana Faisal; Devi Yulia Rahmi
Jurnal Inspirasi Bisnis dan Manajemen Vol 3, No 2 (2019): DESEMBER 2019
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.087 KB) | DOI: 10.33603/jibm.v3i2.2668

Abstract

Abstract. This study aims to examine the effect of (1) dynamic capability on the performance of the food processing industry, (2)knowledge management capability on the performance of the food processing industry, (3) entrepreneurial orientation on the performance of the food processing industry, and (4)entrepreneurial orientation on the performance of the food processing industry in Payakumbuh City and Limapuluh Kota Regency mediated by marketing capability. A total of 161 respondents, namely the owners of the food processing industry in West Sumatera, were selected as samples in this study. The questionnaire was distributed to food industry owners and processed using the Structural Equational Modeling-PLS (SEM-PLS) method. The results of this study prove that entrepreneurial orientation has a positive and significant effect on the performance of the food processing industry. Meanwhile, dynamic capability and knowledge management capability do not affect the performance of the food processing industry. Another finding states that marketing capability acts as a complementary partial mediation on the relationship between entrepreneurial orientation and performance. Suggestions for further research need to increase the entrepreneurial orientation model by doing literacy on business actors. Keywords: Dynamic Capability, Knowledge Management Capability, Entrepreneurial Orientation, Marketing Capability, Performance  Abstrak. Penelitian ini bertujuan untuk menguji pengaruh (1) dynamic capability terhadap kinerja industri pengolahan makanan (2) knowledge management capability terhadap kinerja industri pengolahan makanan, (3) entrepreneurial orientation terhadap kinerja industri pengolahan makanan, dan (4) entrepreneurial orientation terhadap kinerja industri pengolahan makanan di Kota Payakumbuh dan Kabupaten Limapuluh Kota yang dimediasi oleh marketing capability. Sebanyak 161 responden yakni pemilik industri pengolah makanan di Sumatera Barat dipilih sebagai sampel pada penelitian ini. Kuesioner disebarkan kepada pemilik industri makanan dan diolah menggunakan metode Structural Equational Modelling-PLS (SEM-PLS). Hasil dari penelitian ini membuktikan bahwa entrepreneurial orientation berpengaruh positif dan signifikan terhadap kinerja industri pengolah makanan. Sementara, dynamic capability dan knowledge management capability tidak berpengaruh terhadap peningkatan kinerja industri pengolahan makanan. Penemuan lain menyebutkan bahwa marketing capability berperan sebagai mediasi parsial komplementari pada hubungan antara entrepreneurial orientation dan kinerja. Saran penelitian selanjutnya perlu adanya peningkatan model orientasi kewirausaahan dengan melakukan literasi pada pelaku usaha. Katakunci: Dynamic Capability, Knowledge Management Capability, Entrepreneurial Orientation, Marketing  Capability, Kinerja
PELATIHAN MEMBATIK MOTIF MINANGKABAU: SARANA UNTUK MENINGKATKAN MINAT WIRAUSAHA MASYARAKAT DI NAGARI KAMANG MUDIAK KABUPATEN AGAM Devi Yulia Rahmi; Asniati Asniati; Jefril Rahmadoni; Khairil Anwar
Jurnal Hilirisasi IPTEKS Vol 6 No 1 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i1.639

Abstract

Entrepreneurship is an innovative and creative process of creating products or services that add value. Entrepreneurial interest can arise with activities that train interest. This activity aims to help PKK (Family Welfare Development) Nagari Kamang Mudiak to have creativity in creating business opportunities in the form of batik. The word batik is thought to have come from the word 'ambatik', which translated means 'fabric with small dots'. Batik training activities are carried out using lectures, practice, and discussions. The batik training was held at the ZUMFAKEYA Nagari Kamang Mudiak Training Center, Kamang Magek District, Agam Regency. Participants are PKK in Nagari Kamang Mudiak. The batik training was held on Sunday, 06 November 2022. In the initial stages, the service team coordinated with the Nagari government to gather the Nagari Kamang Mudiak community. Then continue doing batik training with the tools and materials provided by the service team. The carrying out of batik training for the Nagari Kamang Mudiak community was also attended by the Head of the Agam Regency PKK, Wali Nagari Kamang Mudiak, several community leaders, and of course, the Nagari Kamang Mudiak community. Based on field analysis, the people of Nagari Kamang Mudiak already have basic skills in batik. The results of this training activity made the community very enthusiastic. They realized that entrepreneurial interest could arise from batik training activities and the firm will of the batik training participants. The conclusion from this activity showed that several PKK mothers could make batik (canting and colouring). It is hoped that this training can be carried out on an ongoing basis and become a type of business for PKK in Nagari Kamang Mudiak in general.
Co-Authors Agestayani Agestayani Ahmad, Faisal Ali Alfin Adha Anshar Alwi, Fikri Anwar, Khairil Asniati Asniati Asniati Bahari Bintang Rizky Abdullah Majo Saibah Dessi Nelty Chan Faisal, Ranny Fitriana Faisal, Ranny Fitriana Fatma Poni Mardiah Hadi Nasbey Henmaidi Henmaidi Indri Juliyarsi Indri Juliyasri Khairil Anwar M. Fajar Syafrida Marlina, Winny Alna Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Mulia Gusmai Musbatiq Srivani Nazaruddin, Erizal Nilda Tri Putri Nur Ari Sufiawan Putri Ayu Putri, Dina Agustin Qisthina Anira Rahmadoni, Jefril Rahmat Eka Putra Ranny Fitriana Faisal Ratni Prima Lita Sari Surya Sri Melia Susiana Susiana Suziana, Suziana Triani, Laura Amelia Verinita, Verinita Weriantoni, Weriantoni Yindrizal, Yindrizal Yola Marzhanda Yolanda Rozalia