Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen

Analisis Strategi Peningkatan Daya Tarik Toko Kue Solim Dengan Menggunakan Corerespondence Analysis

Mutiara Citra Sari (Unknown)
Dhea Sri Amanda (Unknown)
Suryatman Desri (Unknown)

Article Info

Publish Date
12 Jul 2023

Abstract

This research aims to analyze the strategies for enhancing the attractiveness of Solim Cake Shop using the Correspondence Analysis method. Solim Cake Shop is a micro, small, and medium enterprise (MSME) that focuses on the production and sale of various types of cakes. In an effort to improve the standard of living for the community and compete with rival stores, this study is conducted to identify the position of Solim Cake Shop's products in terms of attributes desired by the public. The results of this research show that Solim Cake Shop has more advantages compared to other competitors.

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Journal Info
Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Website

Abbrev

Inisiatif

Publisher

Universitas 45 Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...