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All Journal EKONOMIKA45 Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Trending: Jurnal Manajemen dan Ekonomi
Mutiara Citra Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor-Faktor Yang Mempengaruhi Kinerja Bank BCA Syariah (Pemberdayaan SDM, Motivasi Kerja Dan Perubahan Organisasi) Erizal Nazaruddin; Utama Melisha Hidayat; Mutiara Citra Sari; Widia Khairani; Abdul Hafid
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.2074

Abstract

The purpose of this scientific article is to review the concept of factors that influence BCA Syariah performance (Y), HR empowerment (X1), work motivation (X2), organizational change (X3). For human resource management (HR) literature studies, the method for writing scientific articles is to use qualitative methods and literature studies or library research. The results of this article's literature study found that 1. HR empowerment (X1) influences the performance of BCA Syariah Bank (Y), 2. Work motivation (X2) influences the performance of BCA Syariah Bank (Y), 3. Organizational changes (X3) influence BCA Syariah Bank performance (Y).
Analisis Strategis Public Relations Ruang Guru Dalam Upaya Membangun Branding Sebagai Platform Mitra Belajar Daring Syuryatman Desri; Mutiara Citra Sari; Sarah Faikhotul Fadilla; Widia Khairani; Salima Shindi Sabila
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2549

Abstract

Ruangguru is a bold educational application based in Indonesia. Ruangguru provides a variety of educational services, including tutoring, online classes, learning materials, and various educational resources. descriptive research method with a case study approach. Ruangguru's public relations primarily relies on news media, especially digital news. In the evaluation stage, at the evaluation preparation level, Ruangguru Public Relations has made preparations before implementing the program. Ruangguru Public Relations has key performance indicators in the form of total coverage and total engagement, total articles distributed, and number of interviews with the media.
Analisis Strategi Peningkatan Daya Tarik Toko Kue Solim Dengan Menggunakan Corerespondence Analysis Mutiara Citra Sari; Dhea Sri Amanda; Suryatman Desri
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1371

Abstract

This research aims to analyze the strategies for enhancing the attractiveness of Solim Cake Shop using the Correspondence Analysis method. Solim Cake Shop is a micro, small, and medium enterprise (MSME) that focuses on the production and sale of various types of cakes. In an effort to improve the standard of living for the community and compete with rival stores, this study is conducted to identify the position of Solim Cake Shop's products in terms of attributes desired by the public. The results of this research show that Solim Cake Shop has more advantages compared to other competitors.
Co-Authors Abdul Hafid Dhea Sri Amanda Nazaruddin, Erizal Salima Shindi Sabila Sarah Faikhotul Fadilla Suryatman Desri Utama Melisha Hidayat Widia Khairani