Jurnal Abdimas Indonesia
Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia

Pengembangan Branding Usaha Mikro, Kecil, Dan Menengah (UMKM) Bumbu Dapur Bu Siwin Dan Rahayu Wilujeng Telur Asin

Aulia Nida’ul Husna (Universitas Pembangunan Nasional Veteran Jawa Timur)
Nur Rochmah Yulianita (Universitas Pembangunan Nasional Veteran Jawa Timur)
Endang Iryanti (Universitas Pembangunan Nasional Veteran Jawa Timur)



Article Info

Publish Date
13 Jul 2023

Abstract

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

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Journal Info

Abbrev

jai

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Jurnal pengabdian kepada Masyarakat dengan akses terbuka dengan ruang lingkup berbagai bidang Ilmu Kesehatan, Kedokteran, Sosial Humaniora dan Multidisiplin ilmu termasuk penelitian dasar dalam Ilmu kesehatan umum, ilmu psikologi, ilmu farmasi, keperawatan dan Kebidanan. Artikel dalam jurnal ...