Jurnal Pengabdian Kepada Masyarakat
Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat

Peningkatan Kewirausahaan Dan Kemandirian Ekonomi Pada UMKM Mebel Melalui Penerapan Pemasaran Digital

Mu'tasim Billah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Achmad Rafinsyah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Adira Mawangga Putri (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ayu Oktavianingrum (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
If’idatur Rosyidah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
08 Jun 2023

Abstract

KKN MBKM Thematic is a community service activity formed by universities. This activity was carried out by students with the theme of entrepreneurship in Nglebak Village. The aim of this project is to provide wider opportunities for communities to develop their businesses in a more contemporary, efficient and inclusive manner. In addition, this project aims to increase students' knowledge and integrate it into the environment. This is to identify and solve problems faced by the 06 KKN-T MBKM group, such as creating digital marketing through Instagram social media which contains content about furniture products in an attractive appearance so that they are more easily recognized in the eyes of the wider community. To realize the development of the furniture business in this community service activity, group 06 KKN-T MBKM carried it out using detailed and gradual implementation methods starting from surveys, observations, and Focus Group Discussions (FGD). The steps taken to help digital marketing for MSMEs Furniture are starting with creating a business name, creating a product logo, creating an e-commerce account, and creating a social media account.

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Journal Info

Abbrev

jpkm

Publisher

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health

Description

Penerbit Yayasan Prima Agus Teknik menerbitkan hasil-hasil kegiatan penelitian, pengajaran, pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya ilmu manajemen, Teknik elektro dan Komputer, Desain Komunikasi Visual, Sosial Humaniora. Buku yang diterbitkan mulai ...