Pemberdayaan UMKM Di Kelurahan Rembang Dengan Pemanfaatan Digital Marketing Sebagai Sarana Promosi

Andi Maulana (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Nurjanti Takarini (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Jurnal Pengabdian Kepada Masyarakat
Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat

Rembang Village is one of the villages in the Sananwetan District, Blitar City. The Rembang sub-district has the Rembang Rise program by creating a WhatsApp group by the sub-district officials as a place for MSMEs in the Rembang area to carry out promotions. Even though many MSMEs have joined this group, until now they are not familiar with digital marketing and only rely on conventional methods to promote their products. The purpose of this community service program is to provide understanding to MSME players about the benefits of digital marketing as promotional advice. With the existence of a digital marketing introduction program for MSME players in the Rembang Village, it is hoped that they can expand their market to sell their products.