Conference on Community Engagement Project (Concept)
Vol 1 No 1 (2021): Conference on Community Engagement Project

Perancangan Program Promotion Mix pada UMKM Kedai Kelontong

Wisnu Yuwono (Universitas Internasional Batam)
Tresia Putri (Universitas Internasional Batam)



Article Info

Publish Date
07 May 2021

Abstract

The purpose of this program is to design a system promotion mix at the Kong Ye Grocery Store, which is located at Jalan Sudirman, Hutan Ayu, Pulau Rupert, Riau, through social media, so that consumers increase the number of consumers and expand customers, increase revenue and provide opportunities for customers to order a product using social media. The methods used in this activity are direct observation and interviews, system design and implementation, and evaluation. This community service program will take place in August 2020-January 2021. The results of the activity show that the existence of social media and the promotion mix carried out can help increase sales, increase marketing to the wider community, make it easier for customers to shop, and save time for customers.

Copyrights © 2021






Journal Info

Abbrev

concept

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...