Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie

ROLES OF INFLUENCER ON CONSUMER PURCHASE INTENTION TOWARDS FASHION PRODUCTS IN BATAM

Edy Yulianto Putra (Universitas Internasional Batam)
Kelly Tan (Universitas Internasional Batam)

Article Info

Publish Date
05 Apr 2022

Abstract

In digital era nowadays, social media influencer holds an important role in influencing consumer’s opinion towards certain products. In this study, the author will analyze the impacts of influencer credibility’s on consumer purchase intention towards fashion products in Batam. The research data was obtained through distributing google form questionnaire with the condition that respondents follows at least one influencer on any social media platform. The total sample used in this study is 270 respondents who currently live in Batam.

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Journal Info
Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Website

Abbrev

combines

Publisher

Universitas Internasional Batam

Subject

Aerospace Engineering Arts Social Sciences Other

Description

Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...