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All Journal Prosiding National Conference for Community Service Project Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Kelly tan
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Promosi Usaha Melalui Poster Dan Video Di Sosial Media Pada Chemistree Agustinus Setyawan; Kelly tan; Sella Angeline; Helen Febriana; Jovianto Jovianto; Andre Steven .H
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6060

Abstract

Chemistree merupakan salah satu café yang terletak di Jalan Raya H. Fisabilillah No. 12B, Teluk Kering, Kecamatan Batam Kota, Kota Batam, Kepulauan Riau. Chemistree adalah tempat nongkrong dengan konsep back to nature di mana Chemistree melayani produk, seperti Coffee dan Pastry. Chemistree menghadapi masalah pada bagian protokol kesehatan, seperti alat pengecek suhu tidak dinyalakan, tidak tersedianya hand sanitizer pada tiap meja, hand sanitizer hanya tersedia pada meja kasir dan pintu masuk. Hal ini menunjukkan bahwa mitra masih belum sepenuhnya menerapkan prokes COVID-19 dengan baik. Selain itu karena adanya PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat), pelanggan Chemistree tidak bisa makan di tempat. Oleh sebab itu Chemistree ingin memanfaatkan media sosial untuk memperoleh pelanggan serta menjelaskan tentang protokol kesehatan, yaitu melalui video dan poster. Para pelanggan tetap dapat memesan melalui take away serta pembelian online, kebanyakan dari mereka tertarik dikarenakan melihat video di Youtube serta poster yang ada di Instagram. Penulis akan menggunakan metode kualitatif dengan pendekatan studi kasus serta teknik pengumpulan data yang terdiri atas 3 tahap yaitu wawancara, observasi, dan dokumentasi.
ROLES OF INFLUENCER ON CONSUMER PURCHASE INTENTION TOWARDS FASHION PRODUCTS IN BATAM Edy Yulianto Putra; Kelly Tan
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

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Abstract

In digital era nowadays, social media influencer holds an important role in influencing consumer’s opinion towards certain products. In this study, the author will analyze the impacts of influencer credibility’s on consumer purchase intention towards fashion products in Batam. The research data was obtained through distributing google form questionnaire with the condition that respondents follows at least one influencer on any social media platform. The total sample used in this study is 270 respondents who currently live in Batam.
DESIGNING AND IMPLEMENTING DIGITAL MARKETING STRATEGY FOR AJF COLLECTION Edy Yulianto Putra; Kelly Tan
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The spread of Covid-19 pandemic throughout the world, including Indonesia has caused most of the daily activities to be replaced by an online system. This causes the urgency for MSMEs to implement business marketing through a digital system. This study aims to create and implement the best business strategy in this current digital era for AJF Collection which is based in Batam, Indonesia. The strategy for this business is to create an e-brochure and start implementing digital marketing by using Instagram as the social media platform. The project started from September 2021 and was carried out until December 2021. Results of the study shows that e-brochure and implementation of digital marketing through Instagram has increased the user’s brand awareness towards AJF Collection’s products, which hold an important key in the business customer database growth.
Co-Authors Andre Steven .H Edy Yulianto Putra Helen Febriana Jovianto Jovianto Sella Angeline Setyawan, Agustinus