Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co

Analysıs Of Factors That Influence Intentıon In Puchasıng Event That Improve Skılls In Batam’s Workforce

Renny Christiarini (Universitas Internasional Batam)
Ory Dwiputra (Universitas Internasional Batam)

Article Info

Publish Date
17 Mar 2021

Abstract

The purpose of this study is to find out what factors among purchase risk, purchase benefit & purchase value is most influence Batam citizens in purchasing events that enhance skills. This study uses non-probability sampling with a purposive sampling method with a total of 256 respondents and manages to find out the relationship between purchase benefit , purchase risk & purchase value have positive influence to the purchase intention and purchase benefit influence Batam citizens on purchasing event the most.

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Journal Info
Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Website

Abbrev

combines

Publisher

Universitas Internasional Batam

Subject

Aerospace Engineering Arts Social Sciences Other

Description

Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...