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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Ory Dwiputra
Universitas Internasional Batam
Aerospace Engineering Arts Social Sciences Other

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Analysıs Of Factors That Influence Intentıon In Puchasıng Event That Improve Skılls In Batam’s Workforce Renny Christiarini; Ory Dwiputra
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this study is to find out what factors among purchase risk, purchase benefit & purchase value is most influence Batam citizens in purchasing events that enhance skills. This study uses non-probability sampling with a purposive sampling method with a total of 256 respondents and manages to find out the relationship between purchase benefit , purchase risk & purchase value have positive influence to the purchase intention and purchase benefit influence Batam citizens on purchasing event the most.
Co-Authors Renny Christiarini