Conference on Community Engagement Project (Concept)
Vol 1 No 1 (2021): Conference on Community Engagement Project

Penerapan Promotion Mix pada Kedai Kopi di Saat Pandemi Covid-19

Wisnu Yuwono (Universitas Internasional Batam)
Noveldi Oktovian (Universitas Putera Batam)



Article Info

Publish Date
07 May 2021

Abstract

The purpose of this community service activity is to implement the promotion mix program in order to increase the number of customers, increase income, and expand public knowledge about Time To Eat coffee shop located at Ruko Eden Park Blok D No. 15-16, Batam Center, Batam. The method of implementing the activity is divided into several stages, namely the preparation, the observation stage, the data collection stage, the problem identification stage, the marketing strategy design stage, the implementation stage, and the evaluation stage. The results of the activity show that the program has been running effectively with the addition of 10% new customers and an increase in sales turnover. It is recommended that partners use the results of this design optimally and consistently if they want to develop further.

Copyrights © 2021






Journal Info

Abbrev

concept

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...