Conference on Community Engagement Project (Concept)
Vol 3 No 1 (2023): Conference on Community Engagement Project

The Application Of Integrated Marketing In Emory Style

Eva Noorliana (Universitas Internasional Batam)
Golan Hasan (Universitas Internasional Batam)



Article Info

Publish Date
08 Mar 2023

Abstract

Social media is one of the most effective and efficient marketing method nowadays. Planning for creating content that suits the market for each social media such as Tiktok, Instagram, and Facebook is important in order to expand brand awareness and increase customer loyalty. Integrated marketing is a marketing system that prioritizes marketing planning for various media. The implementation of integrated marketing in Emory Style aims to tailor the content so that it can enter the market according to the target of each social media, which can be seen through the insights of each social media. the output of implementing integrated marketing in the future can become the next benchmark for a content marketing system in Emory Style.

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Journal Info

Abbrev

concept

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...