Magenta
Vol. 7 No. 01 (2023): Magenta : Jurnal Ilmiah Komunikasi dan Media

Analisis Visual Media Promosi Poin Festival 2022 Dalam Meningkatkan Loyalitas Konsumen: (Studi Kasus: Program Key Visual Telkomsel Poin Poin Festival periode November-Desember 2022)

Tri Hudaya, Dedy (Unknown)



Article Info

Publish Date
06 Jan 2023

Abstract

Telkomsel Poin is the retention Telkomsel subscriber for all having Poin from charging pulse and data package prepaid customer and Halo. Telkomsel make various whether they are monthly loyalty program, weekly and thematic. In the meantime Telkomsel Poin make special program Poin Festival 2022 after govermen issued a policy about the latest PPKM held in ofϔline in Summarecon Mal Serpong and other digital campaign. Poin Festival 2022 campaign poin covering several important way as lucky draw, cuan hepi, dan mendadak Hepi. Concept of creative implementation in combined with the modern trend classic festival which are reϔlected in the use of composition color, texture and attractive form.The vibrant color using color and texture to the shape of objects.Textures that are used as gradation by various forms as oval, box, of images and information as a barrier between messages. Media campaign assets such as through digital media channel, the digital media placement Google. The goal to cover all segment by using the method story, how, audience, reach and excellence.

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Journal Info

Abbrev

magenta

Publisher

Subject

Arts Education Other

Description

MAGENTA bertujuan untuk menyebarluaskan hasil penelitian, pengkajian, dan pengembangan bidang komunikasi visual dan teknologi grafika, khususnya bidang Web Design, Illustrator, Graphic House Entrepreneur, 3D Artist, Motion Graphic, Video Maker, Film Production, serta bidang Printing Design, ...