Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

THE EFFECT OF SERVICE QUALITY AND EMOTIONAL CLOSENESS TO CLIENT LOYALTY AT STIFIn MEDAN

Dona Dona (STIM Sukma)
Syamsul Bahri (STIM Sukma)

Article Info

Publish Date
10 Jul 2023

Abstract

The objective of this research was to establish whether client loyalty at STIFIn Medan is influenced by service quality and emotional closeness. The sample of this study was 133 respondents. Sampling using random sampling namely the determination of samples that provide equal opportunities for each member of the population to be sampled. using multiple regression tests to analyze data and the coefficient of determination (R2) to assess hypotheses, partial test (t test), and simultaneous test (F test), while data processing using SPSS 22. The results showed that partially service quality and emotional closeness affect client loyalty, and simultaneously service quality and emotional closeness affect client loyalty.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...