Metris: Jurnal Sains dan Teknologi
Vol. 17 No. 02 (2016): 2016

Perilaku Konsumen dalam Pemilihan Online Shop Instagram

Ronald Sukwadi (Unknown)

Article Info

Publish Date
01 Dec 2016

Abstract

The primary purpose of this paper is to investigate the determinants of consumer purchase intention in online shop Instagram. 200 respondents were participated in this research. Data was collected using a survey method and analyzed using structural equation model AMOS 24. Result of natural experiment indicates that only satisfied customers will have intention to buy online products through Instagram.

Copyrights © 2016




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Metris: Jurnal Sains dan Teknologi
Website

Abbrev

metris

Publisher

Universitas Katolik Indonesia Atma Jaya

Subject

Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering

Description

Jurnal Metris is published 2 (twice) a year. Since Volume 14 in 2013, Jurnal Metris has been published in June and December. The contents of the journal discuss research results in the field of industrial engineering. Jurnal Metris provides a place of publishing for sharing the new findings from ...