International Journal of Community Service
Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )

Strengthening Marketing Innovation In MSMEs Business Incubators In Kraftangan Malaysia Selangor Branch

Nuvriasari, Audita (Unknown)
Binti Salleh Hudin, Norlaile (Unknown)
As’ari, Hasim (Unknown)
binti Salleh Hudin, Noraine (Unknown)

Article Info

Publish Date
31 Aug 2023

Abstract

The International community service partners are MSMEs business incubators under the auspices of Kraftangan Malaysia Selangor Branch. The purpose of community service activities is to increase partners' awareness of the importance of innovation, one of which is marketing innovation in order to develop and improve the business performance of MSMEs. The activity method is to provide education to partners through counseling programs. The result of community service is an increase in partners' knowledge about marketing innovation in the form of product innovation and packaging to be able to develop in their business.

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Journal Info
International Journal of Community Service
Website

Abbrev

go

Publisher

CV. Inara

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Description

Training and Marketing are utilized for community empowerment, SMEs and local communities; Community empowerment; Social Access; Community Service Activities by Students; Empowerment of Border Area Communities; Education for Sustainable Development; Empowerment Program Health ; Design and Reach ...