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All Journal International Journal of Community Service
Audita Nuvriasari
Faculty of Economics, Universitas Mercu Buana Yogyakarta, Indonesia
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strengthening Marketing Innovation In MSMEs Business Incubators In Kraftangan Malaysia Selangor Branch Audita Nuvriasari; Norlaile Binti Salleh Hudin; Hasim As’ari; Noraine binti Salleh Hudin
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.214

Abstract

The International community service partners are MSMEs business incubators under the auspices of Kraftangan Malaysia Selangor Branch. The purpose of community service activities is to increase partners' awareness of the importance of innovation, one of which is marketing innovation in order to develop and improve the business performance of MSMEs. The activity method is to provide education to partners through counseling programs. The result of community service is an increase in partners' knowledge about marketing innovation in the form of product innovation and packaging to be able to develop in their business.
Customer Management at Gig's Batik MSMEs to Build Customer Loyalty Audita Nuvriasari; Jauhar Zaharsah; Fanny Agustin; Khoiriah Shanas; Eko Yulianto
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.215

Abstract

This community service activity aims to: (1). Increase partners' understanding of the importance of building customer loyalty, (2). Upgrade partners' knowledge and skills in managing customer databases so that they can be used for implementing further marketing programs such as: providing information on new products or to promote products, and (3). Broaden partners' insights in managing customer loyalty as one of the bases to support improving MSMEs business performance. The method used in this community service activity is through outreach activities, training and monitoring or mentoring program implementation. The results of the implementation of the community service program indicate an increase in partners' knowledge regarding the importance of building customer loyalty, managing customer data and an increase in partners' skills in documenting customer databases. Besides that, partners also have additional knowledge about managing customer loyalty Based on the programs that have been implemented, it can be concluded that customer relationship management is an important key to building customer loyalty. For this reason, entrepreneurs need to focus on consumers so that they feel satisfied and are willing to make repeated purchases of the products offered by MSMEs.
Co-Authors Eko Yulianto Fanny Agustin Hasim As’ari Jauhar Zaharsah Khoiriah Shanas Noraine binti Salleh Hudin Norlaile Binti Salleh Hudin