E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol 3 No 2 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)

Analisis Unsur Yang Berperan Terhadap Repurchase Intention

Syfa Nur Azqia (Trisakti School of Management)
Aulia Danibrata (Trisakti School of Management)

Article Info

Publish Date
30 Jun 2023

Abstract

The purpose of this study was to determine the effect of brand positioning, brand image, and perceived price on repurchase intention for certain products. The design of this thesis research uses descriptive research and causality research, measurement of each variable using a Likert scale with 5 points. This research takes primary data by collecting questionnaire data. This study used a purposive sampling method and obtained 252 respondents. The results of this study indicate that there is a positive influence on brand positioning, brand image, and perceived price on repurchase intention for certain products of fast food.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...