PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION TAMU DI SWISS-CAFE RESTAURANT LAMPUNG

Desinda Ayu Putri (Universitas Bunda Mulia)
Rendy Sarudin

JURNAL ILMIAH GLOBAL EDUCATION
Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023

The main purpose of this research is to confirm the relationship between Customer Experience and Repurchase intention in Swiss-Café Restaurant Lampung. The analytical method used in this research includes Mean descriptive statistics analysis, classical assumption test, simple linear regression, and hypothesis test. The result gathered from t test shows significancy score of 0,000 < 0,05 and the t count 15,617 > t tabel 1.98447 which means that there is a significant effect of Customer Experience on Repurchase intention. R2 with a value of 0,713 Means that the influence from variable X towards variable Y is 71.3% with the remainder being influenced from other factors outside of the scope of this research.