Nanggroe: Journal Of Scholarly Service
Vol 2, No 4 (2023): July

Peran Branding Produk Dalam Pengembangan UMKM di Desa Kebondalem

Rafika Athiyah Kurniawan (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur)
Sonja Andarini (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur)

Article Info

Publish Date
26 Jul 2023

Abstract

Based on the various problems affecting MSMEs in Kebondalem Village, Bareng District, Jombang Regency. This requires assistance for MSMEs in marketing strategies and how to expand market share. The implementation method used in this service goes through several stages starting from surveying MSMEs, socializing the importance of branding, and providing assistance in making logo and banner designs. Based on the results of the service, it was found that Gotro Pangestu Mushroom MSME and Bunda Sila Cake Kitchen MSME received assistance in making logos and banners, while Restu Chips MSME and Pak Imam Tempe MSME only provided assistance in making banners.

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Journal Info
Nanggroe: Journal Of Scholarly Service
Website

Abbrev

NJPC

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health

Description

Nanggroe: Jurnal Pengabdian Cendikia merupakan jurnal ilmiah yang memfokuskan pada hasil-hasil penelitian dan pengabdian akademisi pada masyarakat. Nanggroe: Jurnal Pengabdian Cendikia terbit 4 kali setahun, yaitu: Januari, Maret, Juni dan ...