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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Rafika Athiyah Kurniawan
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Peran Branding Produk Dalam Pengembangan UMKM di Desa Kebondalem Rafika Athiyah Kurniawan; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8186751

Abstract

Based on the various problems affecting MSMEs in Kebondalem Village, Bareng District, Jombang Regency. This requires assistance for MSMEs in marketing strategies and how to expand market share. The implementation method used in this service goes through several stages starting from surveying MSMEs, socializing the importance of branding, and providing assistance in making logo and banner designs. Based on the results of the service, it was found that Gotro Pangestu Mushroom MSME and Bunda Sila Cake Kitchen MSME received assistance in making logos and banners, while Restu Chips MSME and Pak Imam Tempe MSME only provided assistance in making banners.
Peran Branding Produk Dalam Pengembangan UMKM di Desa Kebondalem Rafika Athiyah Kurniawan; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8186751

Abstract

Based on the various problems affecting MSMEs in Kebondalem Village, Bareng District, Jombang Regency. This requires assistance for MSMEs in marketing strategies and how to expand market share. The implementation method used in this service goes through several stages starting from surveying MSMEs, socializing the importance of branding, and providing assistance in making logo and banner designs. Based on the results of the service, it was found that Gotro Pangestu Mushroom MSME and Bunda Sila Cake Kitchen MSME received assistance in making logos and banners, while Restu Chips MSME and Pak Imam Tempe MSME only provided assistance in making banners.
Co-Authors Sonja Andarini