<![CDATA[The development of health services has an impact on people's lives and plays an important role in national economic development and the development of Indonesian society itself. Health services, in this case pharmacies, are growing rapidly because services are adapted to the nature and needs of the community. Especially in the era of the COVID-19 pandemic, health services including pharmacies have become a necessity for the community. The purpose of this study was to determine the effect of punic buying and risk perception on purchasing decisions at Pharmacy in the Covid-19 Era. The population that became the source of the sample in this study were the consumers of Buana Pharmacy. Determination of the sample in this study using the accidental sampling method with a number of criteria adapted to the research objectives so that 65 respondents were selected to have met the criteria and were involved in this study by filling out the questionnaires that had been distributed. The data analysis tool used was multiple linear regression. The results showed that Panic Buying had no significant effect on Purchase Decisions. Risk Perception has a significant effect on Purchase Decisions. Punic buying and risk perception have a simultaneous effect on purchasing decisions at the Buana Pharmacy in Sungai Penuh City.]]>
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