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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Menara Ilmu Jurnal Manajemen Cakrawala: Jurnal Pengabdian Masyarakat Global Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Media Akademik (JMA) Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Oza syafriani
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH E-SERVICE QUALITY, MEDIA ADVERTISING TERHADAP KEPUASAN PELANGGAN DAN NIAT MEMBELI KEMBALI PADA TRAVEL AGENT ONLINE “TRAVELOKA.COM” Oza syafriani; Yulia Hendri Yeni
Menara Ilmu Vol 15, No 2 (2021): VOL. XV NO.2 JULI 2021
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v15i2.2783

Abstract

Penelitian ini bertujuan untuk mengkaji kualitas e-service dan media advertising terhadap kepuasan pelanggan dan niat beli ulang pada traveloka.com di Indonesia. Survey lapangan dilakukan di online travel agent (Traveloka.com) sebagian besar online travel agent di Indonesia. Model yang diusulkan dievaluasi dengan menggunakan analisis model persamaan struktural dengan smartPLS. Hasil penelitian menunjukkan bahwa faktor kognitif dan afektif secara umum saling berhubungan secara signifikan; asosiasi seperti itu bersama dengan kualitas layanan elektronik secara signifikan mempengaruhi kepuasan pelanggan, iklan media berpengaruh signifikan terhadap niat pembelian ulang dan kontributor paling penting untuk membangun niat pembelian ulang. Selain itu, peran mediasi variabel penelitian diidentifikasi.Kata kunci:  e-service quality, media advertising, customers satisfaction, and re-purchase intention, online travel agent
Pemanfataan Aplikasi Canva Sebagai Media Desain Promosi Produk Bagi Guru SDN 18 Kampung Durian Juli Adevia; Nova Suryani; Oza Syafriani; Defri Rahman; Muhammad Ilham; Ahmad Fachri; Muhammad Farrasky Delas Putra; Yozi Putri Sakinah; Sultani Sultani; Ramadhi Ramadhi; Barkhia Yunas; Oktia Verinda; Allia Nabila
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3041

Abstract

The community service program titled "Utilization of Canva Application as a Promotional Design Media for Teachers of SDN 18 Kampung Durian" aims to enhance the graphic design skills of teachers through intensive training using the Canva application. This program was implemented to address the challenges faced by teachers in promoting their side business products and creating engaging teaching materials. Through lectures, discussions, Q&A sessions, and intensive mentoring, the program successfully improved the technical abilities of the teachers in using Canva. Evaluation results show that 85% of the teachers feel more confident and capable of producing more professional designs. This program also positively impacted the quality of school promotional materials and the teachers' side businesses, as well as increased their technological literacy and creativity. In conclusion, this training successfully achieved its goals and made a positive contribution to enhancing the quality of education and economic welfare of the teachers at SDN 18 Kampung Durian.
PENGARUH PERSEPSI NILAI, KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG PADA DISTRO AGUNG KOTA SUNGAI PENUH Relifra; Yozi Putri Sakinah; Oza Syafriani
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.94

Abstract

Fashion merupakan salah satu komoditas yang dapat dikatakan sebagai kebutuhan primer karena digunakan dalam kehidupan sehari-hari. Indonesia merupakan pasar potensial bagi dunia usaha khususnya bisnis pakaian karena jumlah penduduknya yang terus bertambah. Penelitian ini bertujuan untuk melihat pengaruh nilai perceveid, kualitas pelayanan dan kepuasan pelanggan terhadap niat beli ulang di Distro Agung Kota Sungai Penuh. Analisis data menggunakan regresi linier berganda dengan SPSS versi 26. Hasil penelitian ini menemukan bahwa secara simultan maupun parsial terdapat pengaruh antara nilai yang dirasakan, kualitas pelayanan dan kepuasan konsumen terhadap niat beli ulang di Distro Agung Kota Sungai Penuh.
Pengaruh Gaya Kepemimpinan, Kerjasama Tim dan Budaya Organisasi terhadap Prestasi Kerja pada PT. Kencana Sawit Indonesia Ramadhi Ramadhi; Edo Andrefson; Yozi Putri Sakinah; Juli Adevia; Oza Syafriani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v1i6.79

Abstract

This research aims to determine leadership style, teamwork and organizational culture simultaneously on work performance of PT employees. Indonesian Palm Oil Calendar. This research uses quantitative methods with a sample of 97 employees using a saturated sampling technique. The research results showed that there was a positive and significant influence of leadership style on work performance, there was a positive and significant influence of teamwork on work performance, there was a positive and significant influence of organizational culture on work performance and there was a positive and significant influence of leadership style, teamwork and organizational culture together on work performance. The contribution of leadership style, teamwork and organizational culture to work performance is 0.683 or 68.3% while the remaining 40.6% is determined by other variables not analyzed in the model in this study.
Industri Kreatif Bagi Anak Berkebutuhan Khusus di SLB 1 Payakumbuh Eko Fikriando; Ramadhi Ramadhi; Relifra Relifra; Al Shaffaat Ronvy; Barkhia Yunas; Oza Syafriani; Yogi Fernandes
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1455

Abstract

The creative industry holds significant potential in providing economic opportunities, especially for children with special needs (CSN), who often face limitations in independently utilizing their skills after graduating from school. A community service program at SLB 1 Payakumbuh aims to empower CSN through training in creative skills, managerial reinforcement, and product marketing. Using a practice-based approach, this training includes crafting production, graphic design, and introducing digital marketing platforms. The results indicate an improvement in technical skills and self-confidence, enabling CSN to produce high-quality products with competitive market value. Nevertheless, challenges remain, particularly in accessing capital, equipment, and business network support. This program also seeks to connect CSN with local communities and business actors to foster collaborations that support the sustainability of their creative enterprises. Through entrepreneurship training, mentorship, and adequate facilities, CSN are expected to contribute independently to the creative economy while inspiring other communities to empower similar potential.
TECHNOLOGICAL INNOVATION: ADOPTION OF ARTIFICIAL INTELLIGENCE IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) Relifra; Ainil Mardiah; Eko Fikriando; Ramadhi; Oza Syafriani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the factors influencing the adoption of Artificial Intelligence (AI) technology among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. By integrating the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT), the research explores how perceived usefulness, perceived ease of use, and social influence impact MSME attitudes and behavioral intentions toward AI adoption. A quantitative method using path analysis and structural equation modeling (SEM) is employed to test the relationships between independent variables (AI adoption) and dependent variables (MSME performance), with data analysis conducted using Smart PLS 4.0 software. A quantitative approach is used to measure variables based on the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). This study explores the factors influencing the adoption and utilization of artificial intelligence (AI) in small and medium enterprises (SMEs) using a framework combining TAM and UTAUT. The findings highlight that perceived usefulness and effectiveness positively shape attitudes toward AI, as do ease of use and effort expectancy. Ease of use also enhances perceptions of AI’s usefulness and effectiveness. Behavioral intention to adopt AI is influenced by perceived benefits, ease of use, and social influence, with gender, age, and experience moderating these effects. Attitudes toward AI strongly drive behavioral intention, which subsequently leads to actual usage. Facilitating conditions, such as technological support and infrastructure, also play a key role in enabling usage, especially for experienced users and when adoption is voluntary. These findings emphasize the importance of usability, perceived value, and contextual factors in encouraging AI adoption in SMEs.
Pengaruh Panic Buying dan Persepsi Resiko Terhadap Keputusan Pembelian di Apotek Era Covid-19 Oza Syafriani; Relifra, Relifra; Qumil Laila Arham
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.2301

Abstract

The development of health services has an impact on people's lives and plays an important role in national economic development and the development of Indonesian society itself. Health services, in this case pharmacies, are growing rapidly because services are adapted to the nature and needs of the community. Especially in the era of the COVID-19 pandemic, health services including pharmacies have become a necessity for the community. The purpose of this study was to determine the effect of punic buying and risk perception on purchasing decisions at Pharmacy in the Covid-19 Era. The population that became the source of the sample in this study were the consumers of Buana Pharmacy. Determination of the sample in this study using the accidental sampling method with a number of criteria adapted to the research objectives so that 65 respondents were selected to have met the criteria and were involved in this study by filling out the questionnaires that had been distributed. The data analysis tool used was multiple linear regression. The results showed that Panic Buying had no significant effect on Purchase Decisions. Risk Perception has a significant effect on Purchase Decisions. Punic buying and risk perception have a simultaneous effect on purchasing decisions at the Buana Pharmacy in Sungai Penuh City.
Co-Authors Ainil Mardiah Allia Nabila Barkhia Yunas Defri Rahman Edo Andrefson Eko Fikriando Fachri, Ahmad Fikriando, Eko Ilham, Muhamad Juli Adevia Muhammad Farrasky Delas Putra Nova Suryani Oktia Verinda Qumil Laila Arham Ramadhi RAMADHI RAMADHI Relifra Relifra, Relifra Ronvy, Al Shaffaat Sultani Yogi Fernandes Yozi Putri Sakinah Yulia Hendri Yeni