Jurnal Manajemen
MAMEN adalah Jurnal Manajemen yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal MAMEN mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
Articles
209 Documents
<![CDATA[Pengaruh Harga, Produk dan Lokasi Terhadap Loyalitas Konsumen Melalui Undang-Undang Perlindungan Konsumen Pada CV. Triple Delapan Group ]]>
<![CDATA[Anto Tulim]]>;
<![CDATA[Zetria Erma]]>;
<![CDATA[Monika Ellis Sukma]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.2
<![CDATA[Consumer loyalty are influenced by price, product and location factors. Companies must have competitive prices, have quality products and have a strategic location in other can be increased consumer loyalty. Price is the amount of money that has been agreed upon by prospective buyers and sellers to be exchanged for goods or services in a business transaction. Products are all things that can fulfill and satisfy human needs or desires, both tangible and intangible. Location is one of the initial activities that must be carried out before the company starts operating determining the right location will affect the company's ability to serve consumers. Consumer loyalty is a consumer's commitment to a product or service by making routine purchases more than twice. Prices that can be reached by consumers, products that are in accordance with their benefits and a location located in the city center will increase consumer loyalty. The purpose of this study was to determine or analyze the effect of price, product and location towards consumer loyalty at CV. Triple Delapan Group Medan. This research was conducted at CV. Triple Delapan Group Medan. The type of research used is descriptive quantitative research. The results showed that price, product and location had a positive and significant effect both partially and simultaneously towards consumer loyalty at CV. Triple Delapan Group Medan. The adjusted R square value of 90.7% indicates that the variable ability of price (X1), product (X2) and location (X3) affects consumer loyalty (Y) at CV. Triple Delapan Group Medan while the remaining 9.3% is the influence of other independent variables that are not explained or not examined by researchers in this study such as promotion, service quality or consumer purchase interest variables.]]>
<![CDATA[Strategi Pemasaran STP (Segmenting, Targeting, Dan Positioning) Pada Produk Kecantikan House Of Beauty Cabang Kota Pematangsiantar ]]>
<![CDATA[Sri Aderafika Sani]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.5
<![CDATA[This study aims to explain the marketing strategy of STP (Segmenting, Targeting and Positioning) in marketing the beauty products of House of Beauty Pematangsiantar. The research was taken based on information from the head of the branch manager, customer service, employees and clients of the House of Beauty Pematangsiantar. Thiis research is a qualitatiive research with descriptive method. From thee research that has been done, the researcheer concludes that the segmenting strategy carried out by the Pematangsiantar House of Beauty is based on geographic and demographic segmentation. The geographic segmentation of the targeted sector is the sector, especially Pematangsiantar City. While the demographic segmentation is students and university students, civil servants, private employees, and mothers in the age range of 17-60 years. For the targeting house of beauty in Pematangsiantar, the main ones are students, women, and private employees. The positioning carried out by the house of beauty is with the concept of Nature Meets Technology which is a combination of active herbal cosmetic ingredients with sophisticated and modern technology beauty equipment. House of Beauty has standardized quality equipment based on medical analysis and consultation, so that it can provide the best results.]]>
<![CDATA[Strategi Pemasaran Produk Asuransi Syariah Di PT. Prudential Life Assurance Cabang Kota Medan ]]>
<![CDATA[Febby Ayu Syahputri Gurning]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.10
<![CDATA[Human life in modern times has various kinds of risks and dangers. Man himself does not know what will happen tomorrow and where he will die world. Insurance is a financial tool for managing home life, both in terms of facing an underlying risk, such as the chance of mortality, and in terms of protecting one's personal belongings. In the marketing process, a strategy is needed essential, the company's main target in a broad market reach. So that a strategy is required before entering the market, all of the plans have been consolidated, comprehensive, And included to make sure that the company's last purpose may be found out via the implementation of the suitable strategy. Study The reason for this observation is to choose and evaluate (segmentation, targeting, and positioning) at PT. Prudential Life Assurance Medan City Branch, in addition to to decide whether or not the advertising plan is carried out according with sharia advertising characteristics. This study employs a qualitative technique while doing descriptive research. The findings revealed that the market segmentation (segmenting) conducted by PT. Prudential Life Assurance Medan City Branch based on per market grouping region. To make it easier for Prudential to meet and greet its customers return. Targeting, in determining the target market covered by PT. Prudential Life Assurance Medan City Branch there is no certain limit, the company serves all market segment.]]>
<![CDATA[Pengaruh Pelatihan Terhadap Kompetensi Karyawan pada PT. Baja Panelindo Utama di Jakarta ]]>
<![CDATA[Haerofiatna]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.12
<![CDATA[This study aims to determine the effect of training on employee competence at PT. Steel Panelindo Utama in Jakarta. The method used is explanatory research with a sample of 65 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study of the training variable obtained an average score of 3.805 with good criteria. The employee competency variable obtained an average score of 3.892 with good criteria. Training has a positive and significant effect on employee competence with a regression equation value of Y = 13.040 + 0.680X, and a correlation coefficient value of 0.806 or has a strong relationship with a determination value of 65.0%. Hypothesis testing obtained a significance of 0.000 <0.05.]]>
<![CDATA[Pengaruh Promosi Jabatan Terhadap Kinerja Karyawan pada PT. Beringin Life di Jakarta ]]>
<![CDATA[Rofiq Noorman Haryadi]]>;
<![CDATA[Denok Sunarsi]]>;
<![CDATA[Heri Erlangga]]>;
<![CDATA[Nurjaya]]>;
<![CDATA[Ana Wijandari]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.13
<![CDATA[This study aims to determine the effect of promotion on employee performance at PT. Beringin Life in Jakarta. The method used is explanatory research with a sample of 60 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this research variable of job promotion obtained an average score of 3,368 with good criteria. Employee performance variable obtained an average score of 3.833 with good criteria. Promotion has a positive and significant effect on employee performance with the regression equation Y = 9.840 + 0.846X, and the correlation coefficient is 0.705 or has a strong relationship with a determination value of 49.8%. Hypothesis testing obtained a significance of 0.000 <0.05.]]>
<![CDATA[Analisis Rasio Profitabilitas Pada CV Surya Indah Perkasa Di Tanjung Redeb ]]>
<![CDATA[Dawami Buchori]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.21
<![CDATA[The purpose of this study was to determine whether the profitability ratio of CV Surya Indah Perkasa in Tanjung Redeb in 2020 has increased compared to 2019. The usefulness of the results of this study is as information for management to determine company policies related to increasing company profitability in the future. The analytical tool used in this research is the Profitability Ratio, namely Gross Profit Margin, Operating Profit Margin and Net Profit Margin. Based on the results of the study, it can be seen that the comparison of Profitability Ratios in CV Surya Indah Perkasa in Tanjung Redeb in 2020 with 2019 showing that Gross Profit margin in 2020 increased by 0.67%, Operating Profit Margin in 2020 increased by 3.39%, Net Profit Margin in 2020 increased by 2.97%. Based on these results, the proposed hypothesis is accepted.]]>
<![CDATA[Dampak Strategi Penjualan Dan Pengembangan Produk Terhadap Minat Beli ]]>
<![CDATA[Sonia Ritonga]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.22
<![CDATA[This research is motivated by the not yet optimal application of marketing strategies, namely, company's competitive position and economic situation. In addition, product development has not everything is processed with the help of machines so it takes quite a long time in producing it. This study uses a descriptive analysis design. Amountpopulation that will be the object of research is the existing consumers in PD. Original Taste namely 3,106 person. The following method of unifying the observation files is study literature, field studies (observations, interviews and questionnaires). Data analysis stages starting with validity, reliability, interval value transformation, and data analysis verification/quantitative. The results of the study show that: 1) Marketing strategy has a relationship with buying interest in PD. Ciamis Original Taste with correlation test results of 0.789 which has a strong relationship level, with an influence level of 62.19%; 2) product development has a relationship with consumer buying interest with test resultscorrelation of 0.778 which has a strong relationship level, with a level of influence of 60.60%; 3) Marketing strategy and product development have a relationship with interest consumer buying in PD. Original Taste of Ciamis with a correlation test result of 0.914 which has the relationship level is very strong, with an influence level of 83.54%.]]>
<![CDATA[Analisis Faktor Penghambat dan Pendukung Pendayagunaan Tanaman Gonda sebagai Produk Wisata Kuliner Khas Desa Bongan ]]>
<![CDATA[I Gusti Ayu Ari Agustini]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.23
<![CDATA[This study aimed at finding out the supporting and hampering factors in utilizing Gonda plant as the culinary product of Bongan Village. This research was a descriptive qualitative research and using observation, interviews, and literature study to collect the data. It was done in Bongan village. Based on the results of analysis, the supporting factors are Gonda plants are unseasonal plants that can be harvested many times in a year, there is strong determination and commitment, and the support of the Ministry of Tourism and Creative Economy in collaboration with Politeknik Internasional Bali. Meanwhile the hampering factors are the the limited numbers of people utilizing Gonda, the limited ability to see the business opportunities, the lack of ability and willingness, the chips and gonda tea need to be improved, the packaging is still simple, the cleanliness of the production area, and there is no scientific test results of Gonda plants.]]>
<![CDATA[Analisis Keputusan Pembelian Konsumen dari Sisi Normatif dan Informatif Pada Hypermart Cibubur Junction, Jakarta Timur ]]>
<![CDATA[Ade Onny Siagian]]>;
<![CDATA[Trisna Fajar Prasetyo]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.24
<![CDATA[The purpose of this study was to analyze the factors that influence community purchasing decisions in terms of normative and informative marketing that is always changing and developing in the Giant Pamulang supermarket, South Tangerang. This study uses descriptive qualitative method using observation, interviews and questionnaires. The sample in this study is a buyer subscription at Hypermart Cibubur supermarket, East Jakarta. The form of analysis focuses on normative and informative factors and a combination of both in the process of purchasing decisions in supermarkets related to products in the form of consumer goods. From the observations, the decision to buy the community and consumers of supermarkets Hypermart Cibubur, East Jakarta, is influenced by several factors, including: consumers are more concerned about product quality and start paying attention to the moral and social responsibility of the company, lifestyle changes due to an increase in the amount of income received, education the better, and also because of changes in cultural values and the location of supermarkets that are not far from the residence and physical facilities of supermarkets.]]>
<![CDATA[Eksplorasi Konsep Falah Perspektif Umer Chapra ]]>
<![CDATA[Syamsuri]]>;
<![CDATA[Nurul Rahmania]]>;
<![CDATA[Ardiyanti]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i1.25
<![CDATA[The main focus of this research is to discuss the concept of M. Umer Chapra's thought in the world of economics. This study uses a qualitative-descriptive approach with library research techniques (Library Research). The results of the study show that M. Umer Chapra's thoughts in the field of economics have formulated many religious, traditional to modern sciences. Among the many concepts of thought, the concepts of falah, hayyah thayyibah, and economic obstacles for Muslims are still interesting discussions to be studied. From his theory of economic thought, Umer Chapra puts forward moral intensity as the most important thing to be taken into account. Because morality is the key to the life goals of falah and hayyah thayyibah. As well as being able to deliver a fair Islamic economy in the socio-economic field, so that it becomes a means of solving the failure of the Socialist and Capitalist economies.]]>
