Determinants of Consumptive Behavior of Generation Z: The Moderating Role of Financial Literacy

Mukmin Mukmin (Universitas Muhammadiyah Sumatera Utara)
Jufrizen Jufrizen (Universitas Muhammadiyah Sumatera Utara)
Nadia Ika Purnama (Universitas Muhammadiyah Sumatera Utara)
Ade Gunawan (Universitas Muhammadiyah Sumatera Utara)
Satria Tirtayasa (Universitas Muhammadiyah Sumatera Utara)

AFRE Accounting Financial Review
Vol 5, No 3 (2022): November 2022

The purpose of this study was to determine the effect of Lifestyle, Self-Concept and Peer Groups on Consumptive behavior, and to examine the role of Financial Literacy in moderating the influence of Lifestyle, Self-Concept and Peer Groups on Consumptive behavior. This study uses a quantitative approach. To determine the size of the sample used Maximum Likelihood estimation in the Structural Equation Model (SEM) of 100-200 samples, then researchers will take a sample of 100-200 respondents to fulfill one of the requirements for a data analysis approach using SEM. As a result, as many as 167 students were used as research samples. The results of the study show that lifestyle, self-concept and peer groups have a positive and significant effect on consumptive behavior. Financial Literacy does not play a role in moderating the effect of Lifestyle and self-concept on Consumptive behavior. Financial Literacy plays a role in moderating the influence of Peer Groups on Consumptive behavior.DOI: https://doi.org/10.26905/afr.v5i3.9514