Journal of Innovation Research and Knowledge
Vol. 3 No. 3: Agustus 2023

EFFECT OF ECONOMIC AND PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS ON TOYOTA BRAND CARS

Ratnawita Ratnawita (STIMA IMMI, Indonesia)
Ninik Churniawati (Institut Teknologi dan Bisnis Yadika Pasuruan, Indonesia)
Yusnaena Yusnaena (Universitas Dharma Andalas, Indonesia)
Yofina Mulyati (Universitas Dharma Andalas, Indonesia)
Syamsulbahri (Philippine Women's University, Indonesia)

Article Info

Publish Date
15 Aug 2023

Abstract

This study aims to determine and analyze effect of economic and psychological factors on purchasing decisions on Toyota brand cars. The type of research used in this research is quantitative analysis research. Population of this research is 200 buyers of Toyota brand cars. Sample size of this research is 100 buyers. Hypothesis testing uses a multiple linear regression model. The results show that economic factor has a positive and significant effect on purchasing decisions on Toyota brand cars. Psychological factor has a positive and significant effect on purchasing decisions on Toyota brand cars.

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Journal Info
Journal of Innovation Research and Knowledge
Website

Abbrev

JIRK

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Innovation Research and Knowledge, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2798-3471 and the online version of ISSN: 798-3641, both of which are published every month. The scope of the journal studies broadly includes: Culture (a ...