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Kinerja Keuangan Sebelum dan Sesudah Amnesti Pajak: Suatu Analisis Komparatif di Industri Otomotif Churniawati, Ninik
Jati: Jurnal Akuntansi Terapan Indonesia JATI Vol 2, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Tujuan dari penelitian ini untuk mengetahui perbedaan kinerja keuangan sebelum dan sesudah adanya kebi-jakan Amnesti pajak. Populasi dalam penelitian ini adalah perusahaan sub sector otomotif dan komponennya. Data yang digunakan adalah data sekunder (laporan keuangan yang dipubli-kasikan) melalui website www.idx.co.id. Pengu-jian hipotesis dilakukan dengan uji paired sample t-test. Hasil penelitian menunjukkan bahwa Terdapat perbedaan tetapi tidak signifikan kinerja keuangan Current ratio (CR), Retturn On Equity (ROE), DER, EPS dan AT baik sebelum maupun sesudah kebijakan amnesti pajak. Dari tabel uji paired sample t-test dapat diketahui bahwa CR memiliki perbedaan sebelum dan sesudah amnesti pajak yang paling tinggi, karena nilai signifikasi yang paling kecil, yaitu sebesar 0,196, dan kinerja keuangan AT memiliki perbedaan yang paling rendah karena nilai signifikasi yang paling besar, yaitu sebesar 0,893.
EFFECT OF ECONOMIC AND PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS ON TOYOTA BRAND CARS Ratnawita Ratnawita; Ninik Churniawati; Yusnaena Yusnaena; Yofina Mulyati; Syamsulbahri
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.6343

Abstract

This study aims to determine and analyze effect of economic and psychological factors on purchasing decisions on Toyota brand cars. The type of research used in this research is quantitative analysis research. Population of this research is 200 buyers of Toyota brand cars. Sample size of this research is 100 buyers. Hypothesis testing uses a multiple linear regression model. The results show that economic factor has a positive and significant effect on purchasing decisions on Toyota brand cars. Psychological factor has a positive and significant effect on purchasing decisions on Toyota brand cars.
PENGARUH DISIPLIN DAN MASA KERJA TERHADAP LOYALITAS KERJA DENGAN RELIGIUS SEBAGAI VARIABEL MODERASI(STUDY KASUS PADA KARYAWAN PT MISWAK UTAMA) Ninik Churniawati
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 13 No. 1 (2021): Jurnal Transparan – Vol. 13 No. 01 (2021)
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v13i1.3

Abstract

This research is about the Influence of Discipline and Working Period on Religious Work Loyalty as a Moderation Variable (Case Study in Employees of PT Miswak Utama). The Issues Raised From This Study Are To Test Whether There Is a Disciplinary Influence On Work Loyalty, Working Period On Work Loyalty, Testing Whether Religiosity Is Able to Moderate The Influence of Discipline On Loyalty And Mguji Whether Religiosity Is Able to Moderate the Influence of Working Life On Loyalty. Population and Sample In This Study Are Employees of Pt Miswak Utama Number 77. The results showed that discipline and working life have a significant effect on job loyalty, while religiosity does not moderate the effect of discipline on loyalty and religiosity does not moderate the effect of working life on loyalty. So it can be concluded that relisiusity is not a guideline that can increase employee loyalty.
PENGARUH BRAND IMAGE DAN BRAND EXPERIENCE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER EXPERIENCE (Studi Kasus Pada Pelanggan Toko Ms Glow Beji) Indah Fauziah; Churniawati , Ninik
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 16 No. 1 (2024): JURNAL TRANSPARAN
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v16i1.56

Abstract

Banyaknya perusahan kecantikan yang berada di Indonesia, mengharuskan perusahaan untuk menunjukkan citra merek yang baik agar para konsumen mudah dalam mengingat suatu merek, lsalah lsatu lproduk lkecantikan llokal lyaitu lms lglow. lPenelitian lini lbertujuan untuk lmengetahui lapakah lterdapat lpengaruh lantara lbrand limage ldan lbrand lexperience terhadap lcustomer loyalty melalui customer experience pada pelanggan toko ms glow Beji. Penelitian menggunakan metode kuantitatif dengan teknik purposive sampling, penyebaran melalui lkuisioner lkepada l130 lresponden. lHasil lpenelitian lini lmenunjukkan bahwa lbrand limage lberpengaruh lsignifikan l lterhadap lcustomer lloyalty, lbrand experience tidak lberpengaruh lsignifikan terhadap customer loyalty, brand image berpengaruh signifikan customer experience, brand experience tidak berpengaruh signifikan terhadap customer experience, customer experience berpengaruh signifikan terhadap customer loyalty, customer lexperience lmampu memediasi lbrand limage berpengaruh lsignifikan terhadap lcustomer lloyalty, customer lexperience ltidak lmampu lmemediasi lbrand experience lberpengaruh lsignifikan lterhadap lcustomer lloyalty. Dapat disimpulkan Beredarnya lreview lburuk yang ltersebar ldi lsocial lmedia lmembuat ltidak lada lpengaruh lantara lbrand limage lterhadap customer loyalty.
The effect of discounts, Ease of shopping, lifestyle, and price on online purchase decisions on the shopee marketplace (study of ITB Yadika Bangil students, faculty of law and business) Agustina, Silvia Rudya; Churniawati, Ninik
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5740

Abstract

The proliferation of online stores makes the actors compete in terms of attracting customers. One way is to make discounts, the ease of online shopping offered, Millennial lifestyle trends and prices. This study uses a type of quantitative data, namely data obtained in the form of numbers obtained from the distribution of distributed questionnaires. Based on the data sources used in this study, primary and secondary data are used. Primary data is data obtained through a questionnaire given to ITB Yadika Pasuruan students. The results of the study showed that the variables of discount, ease of shopping, lifestyle partially had no significant effect on online purchase decisions. Meanwhile, price has a significant effect on online purchase decisions
Pengaruh Online Customer Review Dan Price Terhadap Purchase Decision Melalui Purchase Intention Sebagai Variabel Mediasi (Studi Pada Konsumen The Originote Pada Official Store Di Shopee) Diva, Divafaradhilah; Ninik Churniawati
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 16 No. 2 (2024): JURNAL TRANSPARAN
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v16i2.79

Abstract

The emergence of competition between marketplaces in the current digital era has caused each marketplace to implement superior marketing strategies to influence purchasing decisions. This makes the consumer review feature a major role in increasing insight regarding preferences regarding the desired product. With the goal of better understanding how purchase intention mediates the relationship between online customer reviews and pricing and final purchase choices, this research set out to do just that. The sampling technique use nonprobability sampling with the purposive sampling method. Eighty individuals were used as samples. This research use quantitative methods. Consumers' intent to buy mediates the effect of online customer reviews on their purchase decisions on Shopee marketplace users, and price and purchase intention both have an impact on consumers' final purchasing decisions. The conclusion is that a product's price and number of positive reviews have a direct correlation to the likelihood that a customer would make a purchase.