MEMETAKAN REMAH KUE MUFFIN: Studi Analisis Jaringan Sosial pada Cuitan Tentang The Muffin Song

Gemilang Bayu Ragil Saputra (Universitas Jenderal Soedirman)
Edi Santoso (Universitas Jenderal Soedirman)
Mite Setiansah (Universitas Jenderal Soedirman)
Adhi Iman Sulaiman (Universitas Jenderal Soedirman)
Nana Sutikna (Universitas Jenderal Soedirman)
Nuryanti (Universitas Jenderal Soedirman)

Kinesik
Vol. 10 No. 2 (2023): August

The Muffin Song is a music video that sparked debate regarding the contents of the lyrics and visuals and how social media users used it as background music of unrelated videos. Thus, we studied the interaction between social media users, focused on Twitter, to understand, map and describe the occurred interactions between users. In this study, we used quantitative approach based on Social Network Analysis (SNA). The results showed that most users have limited interactions with other users and is separate from each other. Although, many users interacted with each other strongly in a group of users. Group to group interactions also occurred, with one or more users acted as intermediary between groups.