Paulus Journal of Accounting (PJA)
Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION

Zulfina Arizky Zulkifly (Magister Management, Faculty of Economics and Business, Hasanuddin University)
Haris Maupa (Faculty of Economics and Business, Hasanuddin University)
Andi Nur Bau Massepe (Faculty of Economics and Business, Hasanuddin University)

Article Info

Publish Date
31 Jul 2023

Abstract

The purpose of this research is to analyze and explain the effect of product quality and service quality on customer satisfaction at Pancious Café. The type of research used is explanatory research. The sample in this study was 100 Pancious Café customers. The sampling technique uses systematic random sampling. Data collection method with a questionnaire. Data analysis using multiple linear regression analysis. The results showed that there was a significant influence between product quality on customer satisfaction and service quality on customer satisfaction, with a sig value < 0.05.

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Journal Info
Paulus Journal of Accounting (PJA)
Website

Abbrev

pja

Publisher

Universitas Kristen Indonesia Paulus

Subject

Economics, Econometrics & Finance

Description

Paulus Journal of Accounting berfungsi sebagai media informasi dan pertukaran artikel ilmiah antara staf pengajar, alumni, mahasiswa, praktisi dan pengamat sains di bidang akuntansi dan bisnis . Editor PJA menerima artikel ilmiah tentang penelitian empiris dan studi teoritis yang berkaitan dengan ...