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All Journal Paulus Journal of Accounting (PJA)
Andi Nur Bau Massepe
Faculty of Economics and Business, Hasanuddin University
Economics, Econometrics & Finance

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THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION Zulfina Arizky Zulkifly; Haris Maupa; Andi Nur Bau Massepe
Paulus Journal of Accounting (PJA) Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

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Abstract

The purpose of this research is to analyze and explain the effect of product quality and service quality on customer satisfaction at Pancious Café. The type of research used is explanatory research. The sample in this study was 100 Pancious Café customers. The sampling technique uses systematic random sampling. Data collection method with a questionnaire. Data analysis using multiple linear regression analysis. The results showed that there was a significant influence between product quality on customer satisfaction and service quality on customer satisfaction, with a sig value < 0.05.
Co-Authors Haris Maupa Zulfina Arizky Zulkifly