Jurnal Ilmiah Pesantren
Vol 9 No 1 (2023): Jurnal Ilmiah Pesantren

ANALYSIS OF SOCIAL MEDIA OPPORTUNITIES AS MARKETING MEDIA FOR ASSALAAM ISLAMIC MODERN BOARDING SCHOOL SURAKARTA TOWARDS THE INTERNATIONAL MARKET

Pertapa Sari (PPMI Assalaam)

Article Info

Publish Date
09 Aug 2023

Abstract

This study aims to determine the effectiveness of the marketing media for the modern Islamic boarding school Assalaam Surakarta towards the international market. The method used in this study is a qualitative method using a descriptive approach in the form of a literature study conducted by interviews and documentation, coupled with observations made by researchers. The data is taken from the database entered by the PR and IT team of PPMI Assalaam. From this research, it can be concluded that the social media used by PPMI Assalaam has a high chance to be used as a means of promoting the agency’s marketing in the international market

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Pesantren
Website

Abbrev

dfg

Publisher

Pondok Pesantren Modern Islam Assalaam

Subject

Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Ilmiah Pesantren adalah jurnal yang diterbitkan oleh Pondok Pesantren Modern Islam Assalaam yang turut menjadi kontribusi dibidang ilmiah dalam pengembangan pendidikan di pesantren. Jurnal Ilmiah Pesantren diterbitkan tahun 2015 dengan frekuensi 2 kali setahun, terbit setiap bulan Januari ...