Jurnal Inovasi Penelitian
Vol 4 No 5: Oktober 2023

PENGARUH BUDAYA KERJA DAN MOTIVASI KERJA TERHADAP KINERJA DRIVER GRAB DI KOTA PASURUAN

Kristian Idris Pamungkas Sinaga (Universitas Merdeka Pasuruan)
Ratna Pudyaningsih (Universitas Merdeka Pasuruan)
Yufenti Oktafiah (Universitas Merdeka Pasuruan)



Article Info

Publish Date
05 Oct 2023

Abstract

Grab is one of the online transportation service providers in Pasuruan City. Drivers in Pasuruan City are accustomed to using more than one online application while working to maximize their income and continue to do this because it is based on their motivation to meet their needs. This study aims to determine the influence of work culture and work motivation on the performance of grab drivers in Pasuruan City. The population used in this study is grab drivers in Pasuruan City. The sampling technique used is using the hair et al formula, with a total of 60 responses. The data analysis techniques used in this study are descriptive analysis, classical assumption test, multiple linear regression analysis, simultaneous test (F test) and partial test (t test) and determination coefficient analysis (R2) with a significance level of 5%. The type of data in this study is primary data. The results of this study show that (1) work culture and work motivation have a positive and significant effect simultaneously on driver performance. (2) Work culture has a positive and significant effect on driver performance. (3) Work motivation has a positive and significant effect on driver performance. Work Culture and Work Motivation have an influence of 52.9% on the performance of grab drivers in Pasuruan City

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Journal Info

Abbrev

JIP

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...