Prosiding University Research Colloquium
Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi

Facts about Consumption of Counterfeit Products (NonOriginal)

Edy Purwo Saputro (Universitas Muhammadiyah Surakarta)
Irmawati Irmawati (Universitas Muhammadiyah Surakarta)
Mabruroh Mabruroh (Universitas Muhammadiyah Surakarta)
Dewi Probowati Setyaningrum (Universitas Muhammadiyah Surakarta)

Article Info

Publish Date
04 Jul 2022

Abstract

Consumption of counterfeit products is one of the interesting issues in the marketing field because it is not only related to theoretical but also marketing interests. The purpose of this research is to examine the intention to buy counterfeit products by involving 150 young people in Solo. The analysis shows that value consciousness and social risk affect the purchase intention of counterfeit products, while the perceived risk variable has no effect.

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Journal Info
Prosiding University Research Colloquium
Website

Abbrev

proceeding

Publisher

Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Subject

Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

Description

University Research Colloquium (URECOL) merupakan forum seminar nasional yang memberikan kesempatan untuk diseminasi, diskusi, dan mendapatkan follow up atas luaran penelitian maupun pengabdian kepada ...