Jurnal Dehasen Mengabdi
Vol 2 No 2 (2023): September-Februari

Sosialisasi Manfaat Pengemasan Untuk Meningkatkan Daya Saing Produk UMKM Snack Pak Muklis

Putra, Iswidana Utama (Unknown)
Nafturahma, Nadya Al (Unknown)

Article Info

Publish Date
28 Sep 2023

Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive businesses owned by individuals or business entities that have met the criteria as micro businesses. One of them is Mr. Muklis's Snack business in Talang Saling village. Based on the results of a survey conducted at Mr. Muklis' business, it is known that his business is still not prominent in the midst of increasingly fierce competition. This is because the product packaging still uses ordinary and unattractive packaging, as well as the lack of knowledge about the benefits of packaging for a product. Based on these problems, we aim to help business owners by socializing the benefits of packaging for a product to increase competitiveness

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Journal Info
Jurnal Dehasen Mengabdi
Website

Abbrev

jdm

Publisher

Universitas Dehasen Bengkulu

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

Description

JDM received manuscripts in the field of community service including training, marketing, local food safety, Appropriate Technology (TTG), design, community empowerment, education for sustainable development, Technology Transfer, Globalization and Social Transformation, Competence and ...