Jurnal Manajemen USNI
Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023

PENGARUH CITRA MEREK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN FRIED CHICKEN D’KRIUK TEROGONG CILANDAK BARAT

Simatupang, lucy63 (Unknown)
Putra, Satria Dwi (Unknown)

Article Info

Publish Date
02 Feb 2024

Abstract

ABSTRACT This exploration was controlled on Fried Chicken D’Kriuk Terogong West Cilandak consumer. The spirit of this study was to decide the performance of brand image, price and location on buy compromise of Fried Chicken D’Kriuk Terogong Cilandak Barat. The sample used within this study make to 100 a respondents. This type of exploration is a casual test an whichever appoint the relationship or control between one or even other independent variables on the dependent variable. The exploration method use collaborative linear regression analysis beside the help of data processing using SPSS software version 26. The results of this study signify that brand image and price to have a significant reaction on purchase decision, while location has no significant reaction on purchase decision.

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...