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Simatupang, lucy63
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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PENGARUH CITRA MEREK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN FRIED CHICKEN D’KRIUK TEROGONG CILANDAK BARAT Simatupang, lucy63; Putra, Satria Dwi
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.271

Abstract

ABSTRACT This exploration was controlled on Fried Chicken D’Kriuk Terogong West Cilandak consumer. The spirit of this study was to decide the performance of brand image, price and location on buy compromise of Fried Chicken D’Kriuk Terogong Cilandak Barat. The sample used within this study make to 100 a respondents. This type of exploration is a casual test an whichever appoint the relationship or control between one or even other independent variables on the dependent variable. The exploration method use collaborative linear regression analysis beside the help of data processing using SPSS software version 26. The results of this study signify that brand image and price to have a significant reaction on purchase decision, while location has no significant reaction on purchase decision.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN CHATIME DI OUTLET CABANG PLAZA SLIPI JAYA Simatupang, lucy63; Tiara, Ester
Jurnal Manajemen Vol 10 No 2 (2025): Volume 10 Nomor 2 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i2.471

Abstract

ABSTRACT This study aims to determine whether Brand Image, Product Quality and Price affect Purchasing Decisions at Chatime in Plaza Slipi Jaya. The population in this study were all consumers who made purchases Chatime and the sample in this study was 100 respondents. The design of this study used quantitative methods and the results of this study were based on respondents' answers using a Likert scale. Sampling using non-probability sampling technique. Data analysis method technique in this study was multiple regression linear analysis,simultaneous (F test), partial (t test) and coefficient of determination test (Adjusted R Square) with the help of SPSS 25 software. The results of this study indicate that by simultaneous (F test), there is an influence significant difference between Brand Image, Price, and Promotion on Purchasing Decisions. The partial (t test) shows that Brand Image has a significant effect on Purchase Decisions, Product Quality has not significant effect on Purchase Decisions, and Price has a significant effect on Purchase Decisions.
Co-Authors Satria Dwi Putra, Satria Dwi Tiara, Ester