Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru
Vol 4 No 01 (2023): Jurnal Pengabdian Kepada Masyarakat (JPKM) Langir Biru

Pelatihan Digital Skill Guna Meningkatkan Market Bagi Pengusaha UMKM

Wati, Lela Nurlela (Unknown)
Soma, Mukti (Unknown)
Mulyanti, Rita Yuni (Unknown)
Santoso, Imam (Unknown)
Supriatininingsih, Supriatiningsih (Unknown)



Article Info

Publish Date
10 Mar 2023

Abstract

The purpose of this service is to provide training on how to improve the quality of MSME human resources by improving social media-based marketing using digital skills. This training was carried out by the community service team at the Muhammadiyah University of Technology Jakarta in collaboration with the Telkom Community Development Center Bandung. Through this training, it is hoped that MSMEs will understand and master digital technology. Training is held offline through lectures and discussions on digital concepts. The use of digital is expected to grow a social network without limits. MSME stakeholders can find out the benefits of social media-based marketing such as WhatsApp, Instagram, Facebook, Telegram, Twitter, and others so that MSME products offer more opportunities to expand business networks and increase sales.

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Journal Info

Abbrev

jpkm

Publisher

Subject

Aerospace Engineering Education Electrical & Electronics Engineering Engineering Transportation

Description

Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru merupakan jurnal untuk mempublikasikan hasil kegiatan Pengabdian Kepada Masyarakat Sivitas Akademika (Dosen, Taruna/Mahasiswa, Tenaga Kependidikan) berupa pelatihan, workshop, sosialisasi, penerapan teknologi tepat guna, pemberdayaan masyarakat ...