Jurnal Komunikasi Profesional
Vol. 7 No. 4 (2023)

Digital Marketing Communication Model of Banyuwangi Tourism

Yulian Purnama (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Syafruddin Rais (Politeknik Pariwisata Batam)
Leila Mona Ganiem (Universitas Mercu Buana Jakarta)
Ali Hanafiah (Universitas Mercu Buana Jakarta)

Article Info

Publish Date
04 Aug 2023

Abstract

Digital content has become part of the massive public relation movement which makes it worth research in order to gain new insight or new perspective. Banyuwangi Tourism is part of it, making tourism movement through their digital content posted in Instagram of @banyuwangi_tourism. With Qualitative Content analysis, we get to know how it is constructed and discovering that Indonesia is equally contributes to Indonesian tourism even though they’re not dollar owners who trades with dollars. This also proves that tourism still had strong ties with western favoritism.

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Journal Info
Jurnal Komunikasi Profesional
Website

Abbrev

jkp

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji ...