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Ali Hanafiah
Universitas Mercu Buana Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG GENERASI Z PADA DESTINASI WISATA HALAL PROVINSI JAWA BARAT Ali Hanafiah; Mas Wahyu Wibowo; Fitria Damayanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2020): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v6i3.10095

Abstract

This study aims to examine the visiting intention of Generation Z to West Java as a halal tourism. West Java has the potential to become the leading halal tourism in Indonesia. West Java also has a crucial role in the development of the Sharia economy, considering that 46.5 million people in this country live in this area. This province also has a wealth of attractive artistic treats, a fairly thick culture, and the potential for natural resources (geographical factors) which are considered to be the selling point as a tourist destination. There are three variables that will be tested in this study to predict the visiting intention, namely Electronic Word of Mouth, Promotion and Service Quality. The questionnaire was distributed to 170 generation Z respondents and the data were processed using SmartPLS version 3.2.9. Electronic Word of Mouth, Promotion, and Service Quality have a positive and significant impact on generation Z's interest in visiting West Java as a halal tourist destination. West Java has a destination facility that offers open space, and facilitates generation Z to take selfies with a unique background. All these facilities are provided to accommodate the needs of Muslims to carry out their prayers.
Empirical Investigation Of Muslim Gen-Z On Revisit Intention Towards Halal Tourism Of Bandung City Ali Hanafiah; Gian Rafi Firjatullah; Mas Wahyu Wibowo; Indriyani Handyastuti
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i1.13620

Abstract

The city of Bandung is the capital of the province of West Java with the majority of the population being Muslim. Currently, Indonesian tourism has a new concept, namely halal tourism. The purpose of this study was to see and analyze the influence of Muslim-friendly amenities, selfie promotion, and service quality on the interest in returning Muslim Generation Z tourists to Halal tourism in Bandung. The object of this research was Generation Z with 147 respondents. The approach used in this study is the Co-variance based Structural Equation Modeling with the Smart-PLS 3.2.8 analysis tool. The results showed that Muslim-friendly communities had a positive and significant influence on the interest in visiting Generation Z Muslims. The results showed that promotional selfies had a positive and significant influence on the interest of Generation Z Muslim visits and service quality had a positive and significant influence on the interest in the return visits of Generation Z Muslims.
PENGARUH PROMOSI TERHADAP BRAND IMAGE PADA PENGAMBILAN KEPUTUSAN MENJADI MAHASISWA UNIVERSITAS MERCU BUANA Ali Hanafiah; Arief Bowo Prayoga Kasmo
Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 2 (2016): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v2i2.3697

Abstract

The purpose of this study was to examine the effect of promotion on brand image to decision to be astudentofUniversity ofMercu Buana.This research have limitation that focus on facultyofeconomicsandbusiness Regular Class in Campus Meruya. With a spread of 259 questionnaires where divided withproportional method are 138 (Management S1), 98 (AccountingS1), 9 (Management D3), 13 (AccountingD3). Based on the results of data processing with AMOS obtained evidence that there is a statisticallysignificantpositiveeffectbetweenPromotionwithBrand Image.Similarly,BrandImagewithDecisiontobeastudentofUniversityofMercuBuanaandPromotionwithDecisiontobeastudentofUniversityofMercuBuana. Moreover, descriptive statistic examine that mostly student of high school knows more about UMBfromattendedoneducationexpo.
Analisis Peran Persepsi Risiko Dan Brand Trust Terhadap Purchase Intention Pelanggan Marketplace Tokopedia M. Rafid; Setya Pramono; Fitriyana Fitriyana; Muhammad Hery Santoso; Ali Hanafiah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1306

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepercayaan merek, persepsi risiko terhadap minat beli pada online marketplaceTokopedia. Penelitian ini menggunakan Teknik nonprobability sampling. Hasil penelitian dari 100 orang responden yang diolah menggunakanprogram SPSS Statistik versi 25 menunjukkan bahwa variabel kepercayaan merek berpengaruh terhadap minat beli dengan nilai t hitung sebesar11,888 > 1,98472. Variabel persepsi risiko nilai t hitung sebesar 2,699 > 1,98472. Sementara variabel Kepercayaan Merek (X1) dan Persepsi Risiko(X2) secara bersama – sama berpengaruh terhadap variabel Minat Beli (Y) dengan nilai F hitung > nilai F tabel (87,184 > 3,090). Dengan demikian,H0 ditolak Ha diterima yang artinya variabel Kepercayaan Merek (X1) dan Persepsi Risiko (X2) jika diuji secara bersama-sama atau simultanberpengaruh terhadap variabel Minat Beli (Y). Keyword : Kepercayaan Merek, Persepsi Risiko, Minat Beli, Marketplace
Digital Marketing Communication Model of Banyuwangi Tourism Yulian Purnama; Syafruddin Rais; Leila Mona Ganiem; Ali Hanafiah
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6734

Abstract

Digital content has become part of the massive public relation movement which makes it worth research in order to gain new insight or new perspective. Banyuwangi Tourism is part of it, making tourism movement through their digital content posted in Instagram of @banyuwangi_tourism. With Qualitative Content analysis, we get to know how it is constructed and discovering that Indonesia is equally contributes to Indonesian tourism even though they’re not dollar owners who trades with dollars. This also proves that tourism still had strong ties with western favoritism.
Analisis Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Produk Minuman Street Boba Sutrisno Sutrisno; I Wayan Gede Antok Setiawan Jodi; Suria Alamsyah Putra; Muhamad Bakhar; Ali Hanafiah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1439

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian Produk Street Boba.Terdapat tiga variabel dalam penelitian ini yaitu Brand Awareness, Brand Image, dan Keputusan Pembelian Peneliti menggunakan metodekuantitatif dan sampel yang digunakan dalam penelitian ini berjumlah 110 responden yang pernah membeli produk di Street Boba. Teknik yangdigunakan dalam penelitianini adalah kuota sampling yang merupakan bagian dari non-probability sampling. Data penelitian dianalisismenggunakan SPSS 23 menunjukkan bahwa variabel Brand Awareness memiliki pengaruh terhadap Keputusan Pembelian, Brand Image memilikipengaruh terhadap Keputusan Pembelian, dan secara bersama- sama Brand Awareness dan Brand Image memiliki pengaruh terhadap KeputusanPembelian Kata Kunci: Brand Awareness, Brand Image, keputusan pembelian
Purchase Intention of Halal Lip Cosmetics on Shopee among Youth Generation: An Investigation using Theory of Planned Behavior Hanafiah, Ali; Laylatushufa, Nazilah; Ahmad, Fauziah Sh; Wibowo, Mas Wahyu; Nusraningrum, Dewi
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.5

Abstract

Abstract. As the world's largest Muslim-majority country, Indonesia presents its Islamic Economic Landscape in the 2019-2024 Sharia Economic Masterplan, which features halal cosmetics as one of the six highlighted clusters. The leading research shows that Muslim women have expressed concerns regarding cosmetic product compliance with halal standards. This study aims to explore the specific purchase intentions of Indonesian Muslim young women regarding halal lip cosmetics, focusing on their preferences and behavioral intentions on a popular e-commerce platform (Shopee). This research object is Generation Z and Y Muslim women in Indonesia, totaling 210 respondents. This research employs a quantitative data analysis approach using the Smart-PLS 3.2.9 Variance-Based Structural Equation Model. All hypotheses significantly and positively affect the purchase intention of halal lip cosmetics on shopee. The findings indicate that the Theory of Planned Behavior (TPB) variables (Attitude- SubjectiveNorm- Perceived Behavioral Control) can still be applied to examine the behavioral intentions of young Indonesian Muslim women regarding the purchase of halal lip cosmetics. In addition, the extended variables of TPB (E-WOM and Brand Image) emerged as positive predictors of behavioral intention, indicating that further investigation of other variables as potential extensions of TPB is needed. Keywords: E-WOM, brand image, theory of planned behavior, purchase intention, shopee, halal lip cosmetics. Abstrak. Sebagai negara berpenduduk mayoritas Muslim terbesar di dunia, Indonesia menampilkan Lanskap Ekonomi Islam dalam Masterplan Ekonomi Syariah 2019–2024, yang menampilkan kosmetik halal sebagai salah satu dari enam klaster yang disorot. Penelitian terkemuka menunjukkan bahwa wanita Muslim telah menyatakan keprihatinannya mengenai kepatuhan produk kosmetik terhadap standar halal. Penelitian ini bertujuan untuk mengeksplorasi niat pembelian dari Muslimah muda Indonesia terkait kosmetik bibir halal, dengan fokus pada preferensi dan niat perilaku mereka pada platform e-commerce populer (Shopee). Objek penelitian ini adalah generasi Z dan Y Muslimah di Indonesia sebanyak 210 responden. Penelitian ini menggunakan metode kuantitatif dengan menggunakan pendekatan analisis data menggunakan Smart-PLS 3.2.9 Variance Based Structural Equation Model. Seluruh hipotesis berpengaruh terhadap niat pembelian kosmetik bibir halal di Shopee secara signifikan dan positif. Temuan menunjukkan bahwa variabel Theory of Planned Behavior (TPB) (Attitude- SubjectiveNorm- Perceived Behavioral Control) tetap dapat diterapkan untuk menguji niat Muslimah muda Indonesia mengenai pembelian kosmetik bibir halal. Selain itu, variabel yang diperluas dari TPB (E-WOM dan Citra Merek) muncul sebagai prediktor positif terhadap niat berperilaku, yang menunjukkan bahwa diperlukan penyelidikan lebih lanjut terhadap variabel lain sebagai potensi perluasan TPB. Kata kunci: E-WOM, citra merek, theory of planned behavior, niat beli, shopee, kosmetik bibir halal
Does E-commerce adoption create SME performance: A Literature Review Hanafiah, Ali; Sandi, Kemal; Aina, Asri Nur
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.304 KB) | DOI: 10.29099/ijair.v6i1.324

Abstract

This study aims to examine previous research in order to determine the effect of technology and organization on SME performance mediated by E-commerce adoption. This study applies various theories, namely the theory of diffusion of innovation (DOI), and technology, organization, environment (TOE) to explain the relationship between variables. As a literature study article, this article contributes to developing a conceptual framework about SME performance in the perspective of the two theories. This article is important for management and further research considering that not many previous studies have used the theoretical framework of diffusion of innovation (DOI), and technology, organization, environment (TOE) to test a similar research model. This study has limitations in obtaining research that examines the company's environment from the perspective of technology, organization, environment (TOE) theory. Nevertheless, this study carries a new framework that illustrates the contribution of technology, organization, and E-commerce adoption to SME performance.
Empirical Exploration of TPB Extention on Savings Adoption by Indonesian Gen-Z in Sharia Banking Ali Hanafiah; Dwyliego septo wicaksono; Fauziah Sh. Ahmad; Dudi Permana; Mas Wahyu Wibowo
International Journal of Asian Business and Management Vol. 3 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i6.13133

Abstract

Indonesia operates a dual financial system comprising conventional and sharia finance. As the world's largest Muslim-majority country, the demand for sharia-compliant banking services is rising, driven by the prohibition of riba and the principles of Islamic finance. The establishment of Bank Syariah Indonesia (BSI) in 2021, following a merger of three state-owned sharia banks, underscores the nation's commitment to expanding sharia banking. This study investigates the influence of electronic word of mouth (eWOM) and religiosity on saving intentions among Generation Z customers at BSI. Data were collected from 231 respondents using an online questionnaire with screening questions. The findings reveal that EWOM significantly impacts saving intentions, highlighting the importance of digital interactions in influencing consumer behavior. While religiosity was positively correlated with saving intentions, it was not a significant determinant, suggesting that practical factors such as service quality and trust may outweigh religious considerations. These results contribute to the literature on consumer behavior in sharia banking and provide actionable insights for developing targeted marketing strategies to enhance savings adoption among younger demographics in Indonesia. This research highlights the evolving dynamics of consumer behavior of GenZ in the context of sharia banking’s growing digital transformation
Understanding the Appeal of Local Cosmetics of Mustika Ratu Cosmetics in Shaping Indonesian Generation Z Purchase Intentions Annisa, Nur; Hanafiah, Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i3.31041

Abstract

Indonesia is a promising market for cosmetics and personal care products, providing opportunities for domestic and international manufacturers. The Indonesian cosmetics market is estimated to have reached around US$8.8 billion in 2021 and is expected to continue growing. One of the prominent local cosmetic companies is PT Mustika Ratu Tbk, which is renowned for its natural-based beauty products that combine traditional Indonesian ingredients with modern technology. However, Mustika Ratu faces challenges in maintaining its market position, particularly among Generation Z consumers, who represent a significant and growing demographic in Indonesia. This study aims to examine the factors influencing the purchase intention of Mustika Ratu's products among Indonesian GenZ, focusing on brand image, product quality, and price perception. Using a quantitative approach, data were collected through structured questionnaires from 168 respondents in the Jabodetabek area and analyzed using Partial Least Square (PLS) software version 3.2.9. The results of this study indicate that Brand Image, Product Quality, and Price Perception has a positive and significant influence on purchase intention of Mustika Ratu cosmetic products in Indonesian Generation Z.
Co-Authors Ahmad, Fauziah Sh Aina, Asri Nur Aldino, Aldino Ali, Anees Jane Arief Bowo Prayoga Kasmo Dewi Nusraningrum, Dewi Djabbar, Renaldi Utama Dudi Permana Dwyliego septo wicaksono Fauziah Sh. Ahmad Fitria Damayanti Fitriyana Fortunata, Sabrina Gian Rafi Firjatullah Indriyani Handyastuti Karyatun, Subur Laylatushufa, Nazilah Leila Mona Ganiem Lestia, Suci Nirma M. Rafid Mas Wahyu Wibowo Mochamad Soelton Muhamad Bakhar Muhammad Hery Santoso Narayani, Ni Komang Prema Nur Annisa Sandi, Kemal SETIAWAN JODI, I WAYAN GEDE ANTOK Setya Pramono Sumarto, Agus Herta Suria Alamsyah Putra Sutrisno Sutrisno Syafruddin Rais, Syafruddin Thoullon, Muhammad Shirhan Yulian Purnama