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All Journal Jurnal Komunikasi Profesional
Yulian Purnama
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Digital Marketing Communication Model of Banyuwangi Tourism Yulian Purnama; Syafruddin Rais; Leila Mona Ganiem; Ali Hanafiah
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6734

Abstract

Digital content has become part of the massive public relation movement which makes it worth research in order to gain new insight or new perspective. Banyuwangi Tourism is part of it, making tourism movement through their digital content posted in Instagram of @banyuwangi_tourism. With Qualitative Content analysis, we get to know how it is constructed and discovering that Indonesia is equally contributes to Indonesian tourism even though they’re not dollar owners who trades with dollars. This also proves that tourism still had strong ties with western favoritism.
Co-Authors Ali Hanafiah Leila Mona Ganiem Syafruddin Rais, Syafruddin