PENYULUHAN STRATEGI PEMASARAN PRODUK BIKA SINGKONG MASYARAKAT DESA CIMAYANG MELALUI MEDIA SOSIAL

Muhamad Ahbib Habibaka (Institut Agama Islam Sahid)
M. Rizki Darmawan (Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Sahid Bogor)
Ayu Husna Kamilah (Fakultas Ilmu Dakwah dan Komunikasi, Institut Agama Islam Sahid)
Erwin Hidayat (Fakultas Ilmu Tarbiyah dan Keguruan, Institut Agama Islam Sahid Bogor)
Acep Nugraha (Institut Agama Islam Sahid Bogor)
Ermi Suryani (Institut Agama Islam Sahid Bogor)

Jurnal Sahid Mengabdi
Vol 2 No 01 (2023): Juni 2023

The purpose of this counseling is that the public is able to know and understand the marketing strategy of Bika Cassava Cimayang both offline and online through social media. The method of implementing the activities is carried out with a descriptive qualitative approach, with data collection techniques of observation, documentation, and interviews. The results showed that participants experienced an increase in knowledge about good marketing strategies, participants also got the motivation to change the marketing strategy of agricultural products by first managing agricultural products into food products, namely Bika Cassava Cimayang (SI MAYANG) and then implementing product marketing strategies both offline, namely by collaborating with Super Kue stores and online, by utilizing social media Instagram.