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All Journal Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Jurnal Sahid Mengabdi
Ermi Suryani
Institut Agama Islam Sahid Bogor
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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ANALISIS PERSEPSI MASYARAKAT TERHADAP PROGRAM KARTU PRAKERJA DI MASA PANDEMI COVID-19 DITINJAU DARI MAQASHID SYARIAH (STUDI KECAMATAN CIBUNGBULANG, KABUPATEN BOGOR). Nia Oktaviani; Rully Trihantana; Ermi Suryani
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.276 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.52

Abstract

In 2020 the unemployment rate in Indonesia will increase due to the Covid-19 pandemic. Many people are affected by layoffs (PHK), besides that there are also many unemployed from the new workforce. The government is trying to overcome this situation with a pre-employment card program during the Covid-19 pandemic. Of course, there are various kinds of perceptions among the public about the pre-employment card program. Therefore, this study aims to analyze people's perceptions (by taking the example in Cibungbulang District, Bogor Regency) towards the pre-employment card program. This study uses quantitative research methods. The results of this study indicate that the public's perception of the pre-employment card program during the Covid-19 pandemic which is seen from the factors of knowledge, profession and place of residence together has a positive influence. According to the maqashid sharia analysis, this indicates that the pre-employment card program is considered to be able to bring benefits to the community during the Covid-19 pandemic.
ANALISIS PERSEPSI DAN PERILAKU MASYARAKAT TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK HALAL KOSMETIK WARDAH (STUDI DI KECAMATAN PAMIJAHAN DAN KECAMATAN CIBUNGBULANG BOGOR) Trisia Amalia; Rully Trihantana; Ermi Suryani
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.764 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.57

Abstract

Considering that the majority of people in Indonesia are Muslim, and it is an obligation, especially for the Muslim community, to always use Halal products, especially Halal cosmetic products. With the circulation of various kinds of Halal cosmetics in the community, behavior and perceptions arise, therefore people need to choose and be careful in using Halal cosmetic brands. The purpose of this study was to analyze the perception and behavior of the people of Pamijahan and Cibungbulang sub-districts towards the decision to use Wardah cosmetic Halal products. This type of research uses quantitative research that uses a Likert scale, with a sample of 100 respondents. The technique used in taking the research sample is the purposive sampling technique and using the Yamane formula. The analytical method used is Multiple Linear Regression Analysis and using IBM SPSS Version 25 software. The results showed partially the perception variable had a positive effect on the decision to use, with a tcount value of 2,219 > ttable 1,993. Meanwhile, behavior has a positive effect on the decision to use, with a tcount of 2,968 > ttable of 1,993. And simultaneously the behavior and perceptions of society have a positive effect on the decision to use. This is evidenced by the calculated F value of 15,469 > 3.97.
PENYULUHAN STRATEGI PEMASARAN PRODUK BIKA SINGKONG MASYARAKAT DESA CIMAYANG MELALUI MEDIA SOSIAL Muhamad Ahbib Habibaka; M. Rizki Darmawan; Ayu Husna Kamilah; Erwin Hidayat; Acep Nugraha; Ermi Suryani
SAHID MENGABDI: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 2 No 01 (2023): Juni 2023
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jsm.v2i01.248

Abstract

The purpose of this counseling is that the public is able to know and understand the marketing strategy of Bika Cassava Cimayang both offline and online through social media. The method of implementing the activities is carried out with a descriptive qualitative approach, with data collection techniques of observation, documentation, and interviews. The results showed that participants experienced an increase in knowledge about good marketing strategies, participants also got the motivation to change the marketing strategy of agricultural products by first managing agricultural products into food products, namely Bika Cassava Cimayang (SI MAYANG) and then implementing product marketing strategies both offline, namely by collaborating with Super Kue stores and online, by utilizing social media Instagram.
Co-Authors Acep Nugraha Ayu Husna Kamilah Erwin Hidayat M. Rizki Darmawan Muhamad Ahbib Habibaka Nia Oktaviani Rully Trihantana Trihantana, Rully Trisia Amalia