Jurnal Strategik Manajemen
Vol 1, No 2 (2016)

PENGARUH KUALITAS PELAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN KONSUMEN PADA CV SURYA UTAMA PERKASA KETANGGUNGAN KABUPATEN BREBES.

Sri Rahayu (Unknown)

Article Info

Publish Date
14 Feb 2019

Abstract

ABSTRACT The purpose of this study was to determine the effect of customer service quality on customer satisfaction on the CV. Surya Utama Perkasa Ketanggungan. Using 100 consumers and the SPSS program the results showed that the tcount test using a confidence level of 95% (α / 2 = 0.05 / 2 = 0.25) and the degree of freedom of NK (100-2) obtained t table of 1, 98 and the results of calculations in PSS show 9,901 which means that t count> t table. And from the calculation of Spearman rho rank correlation between service quality and customer satisfaction is 0.726 Means that customer service quality has a large and significant effect on customer satisfaction. Keywords: Service Quality, Consumer Satisfaction

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Journal Info
Jurnal Strategik Manajemen
Website

Abbrev

str

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Strategik Manajemen, berdasarkan Nomor SK ISSN 3030833X/II.7.4/SK.ISSN/12/2023 dengan Nomor ISSN 3030-833X (media online) adalah jurnal peer-review yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM / P3M) Sekolah Tinggi Ilmu Ekonomi Widya Manggalia pada sejak ...