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All Journal PERMANA PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Strategik Manajemen
Sri Rahayu
STIE Widya Manggalia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN JASA SIMPAN PINJAM PADA KUD SUMBER MAKMUR KECAMATAN TANJUNG KABUPATEN BREBES Rahayu, Sri; Handayani, Sri Ratih
PERMANA Vol 5, No 2 (2014): Februari
Publisher : PERMANA

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Abstract

This research is about influence of quality of service to decision of client to use saving and loan service [at] KUD Sumber Makmur Sub-Province of Brebes. Target of research to know influence of quality of service to decision of client to use saving and loan service and to know how big influence of quality of service to decision of client to use saving and loan service [at] KUD Sumber Makmur Sub-Province of Brebes. Pursuant to result of calculation of correlation coefficient [among/between] quality of service and decision of client obtained [by] correlation coefficient equal to 0,912. Matter this means that [relation/link] [among/between] quality of service with decision of client [is] positive and big because level of correlation coefficient [is] to come near 1 (one). Strength and positive of quality of service and decision of client can be proved with simple correlation coefficient significance test [at] trust storey;level 95 [gratuity/ %] and degree of freedom (100-2) obtained [by] ttabel equal to 1,6609 and thitung equal to 22,011. Because thitung > ttabel hence Ho refused and [Is] Ha accepted with the meaning that there are correlation which [is] signifikan [among/between] quality of service with decision of client. While equation of simple regresi the obtained [is] Y=-0,486+1,009X, meaning that decision of client to use saving and loan service [in] KUD Sumber Makmur will be downhill if given service [do] not with quality conversely decision of excelsior client to use saving and loan service [in] KUD Sumber Makmur given service with quality or there [is] make-up of the quality of service.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN JASA SIMPAN PINJAM PADA KUD SUMBER MAKMUR KECAMATAN TANJUNG KABUPATEN BREBES Rahayu, Sri; Handayani, Sri Ratih
PERMANA Vol 5, No 2 (2014): Februari
Publisher : PERMANA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.545 KB)

Abstract

This research is about influence of quality of service to decision of client to use saving and loan service [at] KUD Sumber Makmur Sub-Province of Brebes. Target of research to know influence of quality of service to decision of client to use saving and loan service and to know how big influence of quality of service to decision of client to use saving and loan service [at] KUD Sumber Makmur Sub-Province of Brebes. Pursuant to result of calculation of correlation coefficient [among/between] quality of service and decision of client obtained [by] correlation coefficient equal to 0,912. Matter this means that [relation/link] [among/between] quality of service with decision of client [is] positive and big because level of correlation coefficient [is] to come near 1 (one). Strength and positive of quality of service and decision of client can be proved with simple correlation coefficient significance test [at] trust storey;level 95 [gratuity/ %] and degree of freedom (100-2) obtained [by] ttabel equal to 1,6609 and thitung equal to 22,011. Because thitung > ttabel hence Ho refused and [Is] Ha accepted with the meaning that there are correlation which [is] signifikan [among/between] quality of service with decision of client. While equation of simple regresi the obtained [is] Y=-0,486+1,009X, meaning that decision of client to use saving and loan service [in] KUD Sumber Makmur will be downhill if given service [do] not with quality conversely decision of excelsior client to use saving and loan service [in] KUD Sumber Makmur given service with quality or there [is] make-up of the quality of service.
PENGARUH PEMBERIAN KOMPENSASI FINANSIAL DAN NON FINANSIAL TERHADAP KINERJA GURU DAN KARYAWAN SMK MUHAMMADIYAH WANASARI KABUPATEN BREBES Sri Rahayu
Jurnal Strategik Vol 2, No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstract

ABSTRACT The objectives of this study include: To determine the effect of financial and non-financial compensation on the performance of teachers and employees of the Muhammadiyah Wanasari Vocational School in Brebes Regency. The research method used is a case study, while for data analysis using statistical analysis tools, namely: (1) Validity test, (2) reliability test, (3) normality test (4) multicollinearity test, (5) heteroscedasticity test, (6) -T Test, (7) -F Test. The results showed that financial compensation had a positive and significant effect on the performance of teachers and employees. This can be seen from the value of t count> t table (6.207> 1,703) and the significance value 1,703) and the significance value 2.920) and the significance value
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TELUR ASIN DI KELURAHAN LIMBANGAN WETAN KABUPATEN BREBES Sri Rahayu
Jurnal Strategik Vol 5, No 2 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT The aims of this study was to find out how the effect of product innovation and price on the decision to purchase salted eggs in Limbangan Wetan Village, Brebes Regency. The research sample was 100 consumers / respondents. The analysis technique used is F test, t test and multiple linear regression analysis. Based on the results of the tests that have been carried out, the values obtained are: a. t-test for product innovation variables of 4.963 with a significance of 0.000 Ftable means that together the independent variables of product innovation and price significantly influence the purchasing decision variable. d. Regression equation Y = 10.215 + 0.434 X1 +0.276 X2 which means that the regression coefficients of product innovation variables have a dominant influence on the decision to buy salted eggs. From the results above, the product innovation variable must be a point of concern for salted egg sellers.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP MINAT WISATA DAN IMPLIKASINYA PADA STRATEGI PEMASARAN DI KABUPATEN BREBES Ulul Absor; Sri Rahayu
Jurnal Strategik Vol 7, No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study is entitled Analysis of Factors Affecting Consumer Behavior on Tourist Interest and Its Implications on Marketing Strategies in Brebes Regency. The aim to be achieved is to find out whether there is an influence between attitudes and subjective norms on the interests and behavior of consumers in Brebes Regency in enjoying tourism objects in Brebes Regency, to find out whether there is an influence between attitudes or subjective norms on consumer interests and behavior in enjoying attractions in Brebes Regency and to find out how much influence attitudes and subjective norms on consumer interests and behavior in Brebes Regency in enjoying tourist attractions. The research method used is the distribution of questionnaires using accidental sampling method as many as 100 tourists who visit tourist attractions. The results of the study can be explained as follows: T test results using 95 percent confidence level (α / 2 = 0.05 / 2 = 0.025) and degrees of freedom Nk (100-2) obtained a table of 2.2764 and the calculation results showed X1 = 4.274 which means that t count > t table . This shows that Ho is rejected or the attribute significantly influences the behavioral interest of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Spring Tourism Object, Malahayu Reservoir Tourism Object and Randusanga Indah Beach Tourism Object. While  at  X2, 1,386 is  obtained,  which  means  that  t count  < t table. This shows that Ho is accepted or subjective norms significantly do not affect the behavior of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Spring Tourism Object, Malahayu Reservoir Tourism Object and the Randusanga Indah Beach Tourism Object. The results of the F Test conducted using a 95 percent confidence level (α = 0.05) and df = n - k - 1 obtained Ftable of  3.09. While the results of calculations on each tourist attraction show 17,339. This shows that Fcount > F table which interpreted the Ho hypothesis is rejected which means that together the independent variable attributes and subjective norms affect the variable of interest in the behavior of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Springs Tourism Object, Reservoir Tourism Object Malahayu and Randusanga Indah Beach Tourism Objects.Keyword :  Consumer Behavior, Tourist Interest
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, NET PROFIT MARGIN DAN TOTAL ASSETS TURN OVER TERHADAP SISA HASIL USAHA PADA KPRI MARDI RAHAYU RSUD BREBES Sri Rahayu
Jurnal Strategik Vol 3, No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT This study aims to determine the effect of the current ratio, debt to equity ratio, net profit margin and total assets turn over to changes in the remaining operating results at KPRI Mardi Rahayu Regional Hospital Brebes partially and simultaneously. From the results of the study it can be concluded: the influence of the current ratio and the debt to equity ratio partially on changes in the remaining business results do not have a significant effect on changes in residual results of operations at KPRI Mardi Rahayu RSUD Brebes, but net profit margin and total assets turn over partially to changes the remaining business results do not have a significant effect on changes in the remaining results of operations at KPRI Mardi Rahayu RSUD Brebes. Simultaneous testing of the current ratio, debt to equity ratio, net profit margin and total assets turn over to changes in the remaining operating results at KPRI Mardi Rahayu RSUD Brebes has a significant influence on changes in the remaining operating results at KPRI Mardi Rahayu General Hospital Brebes, determination coefficient of 98,30%, while the remaining 1,70% is influenced by other variables outside the variables studied. Keywords: Current Ratio, Debt To Equity Ratio, Net Profit Margin, Total Assets Turn Over And Remaining Operating Results
PENGARUH KUALITAS PELAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN KONSUMEN PADA CV SURYA UTAMA PERKASA KETANGGUNGAN KABUPATEN BREBES. Sri Rahayu
Jurnal Strategik Vol 1, No 2 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT The purpose of this study was to determine the effect of customer service quality on customer satisfaction on the CV. Surya Utama Perkasa Ketanggungan. Using 100 consumers and the SPSS program the results showed that the tcount test using a confidence level of 95% (α / 2 = 0.05 / 2 = 0.25) and the degree of freedom of NK (100-2) obtained t table of 1, 98 and the results of calculations in PSS show 9,901 which means that t count> t table. And from the calculation of Spearman rho rank correlation between service quality and customer satisfaction is 0.726 Means that customer service quality has a large and significant effect on customer satisfaction. Keywords: Service Quality, Consumer Satisfaction
Analisis Pengaruh Brand Trust dan Desain Produk dalam meningkatkan keputusan pembelian pada Toko Miniso Passific Mall Tegal Sri Rahayu; Lusia Wulandari Sutejo
Jurnal Strategik Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRAKSIPenelitian ini berjudul Analisis Pengaruh Brand Trust dan Desain Produk dalam meningkatkan keputusan pembelian pada Toko Miniso Passific Mall Tegal. Tujuan penelitian adalah untuk mengetahui pengaruh Brand Trust dan Desain produk secara parsial maupun simultan terhadap keputusan pembelian serta variabel mana yang lebihn dominan mempengaruhi keputusan pembelian. Dengan menggunakan uji t dan F diperoleh hasil bahwa brand trust dan desian produk berpengaruh baik secara parsial maupun simultan terhadap keputusan pembelian, sedangkan variabel yang dominan berpengaruh adalah desain produk. Sehingga saran yang diberikan adalah bahwa Untuk meningkatkan keputusan pembelian, Miniso harus terus berinovasi dalam menciptakan produknya terutama produk fashion yang banyak diminati kaum muda dan lebih meningkatkan durability atau ketahanan terutama pada produk elektronik. Dan terus meningkatkan kepercayaan konsumen dengan cara penggunaan testimoni pembeli yang sudah atau pernah membeli produk miniso sehingga dapat membangun kepercayaan konsumen terhadap mereknya.Kata kunci: Brand Trust, Desain produk, keputusan pembelian
PENGARUH NON PERFORMING LOAN DAN BIAYA OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP RETURN ON ASSETS PADA PD. BKK CABANG LARANGAN DI KABUPATEN BREBES Sri Rahayu
Jurnal Strategik Vol 7, No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstract This study is entitled "The Effect of Non-Performing Loans and Operating Costs Operating Income on Return On Assets in PD. BKK Prohibition Branch in Brebes Regency ". The research method used is a case study on PD. BKK Larangan Branch in Brebes Regency, while the data collection methods used were survey, interview and library research. In testing hypotheses using financial ratio tools, the classic assumption test and analysis of multiple regression coefficients with, t and F and the coefficient of determination. Hypothesis testing with t test (partial test) for the Non Performing Loan variable the number of Return On Assets significance of 0.684 is greater than 0.05 means that the Non Performing Loan does not significantly influence partially on Return On Assets on PD. BKK Prohibition Branch in Brebes Regency. Hypothesis testing with partial test for Variable Operational Costs Operating Income Return on Assets significance value of 0.105 is greater than 0.05 means that Operational Costs Operating Income is not significant partial effect on Return On Assets on PD. BKK Larangan Branch in Brebes Regency. And simultaneous hypothesis testing Non Performing Loan variables and Operational Cost of Operating Income on Return On Assets significance number 0.122 is greater than 0.05 means that the Non Performing Loan variable and Operational Cost of Operating Income have no significant effect simultaneously on Return On Assets on PD BKK. Prohibition Branch in Brebes Regency.
Analisis Harga, Kualitas Produk, dan Fasilitas untuk Meningkatkan Kepuasan Konsumen Sri Rahayu; Sri Ratih Handayani; Mohamad Imron
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 16 No 2 (2024): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.442

Abstract

Tujuan dari penelitian ini adalah untuk menguji sig­ni­fikansi harga, kualitas produk dan fasilitas dalam meni­ng­katkan kepuasan konsumen baik secara parsial maupun si­multan serta mengetahui variabel yang berpengaruh dominan terhadap kepuasan konsumen. Analisis hasil kuesioner yang dibagikan kepada 100 responden menggunakan uji t, uji F dan analisis regresi linier berganda. Dari analisis data hasil penyebaran kuesioner diperoleh hasil bahwa melalui uji signifikansi (uji t) harga tidak berpengaruh terhadap kepua­san konsumen, sedangkan kualitas produk dan fasilitas secara parsial siginifikan terhadap kepuasan konsumen. Namun secara simultan ketiga variabel tersebut berpengaruh terha­dap kepuasan konsumen. Dari hasil analisis regresi linier berganda diperoleh hasil bahwa variabel fasilitas merupakan variabel yang dominan mempengaruhi kepuasan konsumen.
Co-Authors Lusia Wulandari Sutejo Mohamad Imron Sri Ratih Handayani Sri Ratih Handayani, Sri Ratih Ulul Absor