JICS : Journal Of International Community Service
Vol 2 No 02 (2023): JICS : Journal Of International Community Service

DIGITAL MARKETING SEBAGAI STRATEGI PENGEMBANGAN PASAR PADA UMKM DI KELURAHAN RUNGKUT MENANGGAL

Purwanto, Eko (Unknown)
Wulandari, Ricy Inaiyah (Unknown)

Article Info

Publish Date
30 Jun 2023

Abstract

Micro, Small, Medium Enterprises (MSMEs) prove their role for the economy in Indonesia. It is proven from MSMEs that even though they are only a micro, small, medium enterprise can help the family economy in Indonesia. However, there are still various problems that exist in MSMEs, namely limitations in business capital, mastery of science and technology which generally have an impact on unclear business prospects. Therefore, provisions were given to the people of Rungkut Menanggal Village regarding marketing to local MSMEs to provide an overview of marketing so that they are able to survive in the market and develop even better by paying attention to how to market products.

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Journal Info
JICS : Journal Of International Community Service
Website

Abbrev

JICS

Publisher

Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Subject

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media

Description

JICS : Journal Of International Community Service, with registered number is e-ISSN 2829 - 6354 (Online) is a scientific multidisciplinary journal published online twice (June and December) a year by Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia. It is in the ...