The effect of e-WOM, usefulness, and ease of use on attitude towards using the PLN mobile application with trust as a mediation variable

Ummul Fadhilah (Fakultas Ekonomi, Universitas Negeri Padang)
Rahmiati Rahmiati (Fakultas Ekonomi, Universitas Negeri Padang)
Khairen Niza Mefid (Fakultas Ekonomi, Universitas Negeri Padang)
Ahmad Istiqlal Ahlunnazak (Fakultas Ekonomi, Universitas Negeri Padang)

Jurnal Kajian Manajemen dan Wirausaha
Vol 5, No 1 (2023): Jurnal Kajian Manajemen dan Wirausaha

This study aims to analyze the extent to which E-wom, usefulness, and ease of use on Attitude Towards Using the PLN Mobile application through the rust variable as a mediating variable. The population in this study were all users of the PLN Mobile application. The sample in this study was 385 respondents using a purposive sampling method. The analytical technique used is SEM analysis using smart PLS3. The results of this study indicate that e-wom, usefulness, and ease of use provide a significant direct influence on the trust variable and the attitude towards using a variable. The results of this study also found that trust has a direct and significant influence on attitude towards using. The results of this study explain that the trust variable is able to provide a mediating role on the effect of e-wom and its usefulness on attitude toward using. However, trust cannot be a mediating variable on the effect of ease of use on attitude toward using.