Transformasi: Journal of Economics and Business Management
Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management

Pengaruh Faktor Harga, Fasilitas, Lokasi dan Kualitas Pelayanan Terhadap Keputusan Konsumen untuk Menginap di Toraja Heritage Hotel

Adolfina Ro’son (Universitas Kristen Indonesia Toraja)
Abedneigo. C. Rambulangi (Universitas Kristen Indonesia Toraja)
Mey Enggane Limbongan (Universitas Kristen Indonesia Toraja)

Article Info

Publish Date
23 Oct 2023

Abstract

The purpose of this study is to determine whether there is an effect of price, facilities, location, quality of service on consumer decisions at Toraja Heritage Hotel. Data collection procedures from this research are observation, questionnaire, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The conclusion of this study is that the variable facilities have no effect on consumer decisions and the variables price, location, and service quality have an effect on consumer decisions in Toraja Heritage Hotel.

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Journal Info
Transformasi: Journal of Economics and Business Management
Website

Abbrev

Transformasi

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and ...