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All Journal Transformasi: Journal of Economics and Business Management
Adolfina Ro’son
Universitas Kristen Indonesia Toraja
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Faktor Harga, Fasilitas, Lokasi dan Kualitas Pelayanan Terhadap Keputusan Konsumen untuk Menginap di Toraja Heritage Hotel Adolfina Ro’son; Abedneigo. C. Rambulangi; Mey Enggane Limbongan
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1109

Abstract

The purpose of this study is to determine whether there is an effect of price, facilities, location, quality of service on consumer decisions at Toraja Heritage Hotel. Data collection procedures from this research are observation, questionnaire, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The conclusion of this study is that the variable facilities have no effect on consumer decisions and the variables price, location, and service quality have an effect on consumer decisions in Toraja Heritage Hotel.
Co-Authors Abedneigo C. Rambulangi Mey Enggane Limbongan